Video: 3 customized lines—Sport, Modern or Luxury

Videos | December 5th, 2011 by 9
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For the first time ever, the all-new 2012 BMW 3 Series Sedan is available with a choice of three customized lines—Sport, Modern or Luxury. The …

For the first time ever, the all-new 2012 BMW 3 Series Sedan is available with a choice of three customized lines—Sport, Modern or Luxury. The Sport Line, Luxury Line and Modern Line each emphasizes the different sides to the new BMW 3 Series Sedan’s character in their own individual way. The exclusive, carefully coordinated equipment features embrace both exterior design elements and the selection of materials and colors for each model. In terms of value, design coherence and expressiveness, the new BMW Lines go far beyond existing packages in the segment.

Sport Line: With eye-catching exterior features in high-gloss black, this new line accentuates the dynamic appearance of the BMW 3 Series Sedan. The sporty and exclusive ambience of the interior is expressed by contrasting black and red accents.

Luxury Line: The discreet high-gloss chrome elements of this line lend the exterior of the BMW 3 Series Sedan a particularly elegant and exclusive appeal.

Video: 3 customized lines—Sport, Modern or Luxury

Modern Line: In contrast to Luxury Line models, the avant-garde trim elements included in Modern Line versions of the new BMW 3 Series Sedan are all in satin aluminum, underlining the contemporary character of this line.

In the U.S., the Modern Line (ZML) and Luxury Line (ZLL) will sell for an additional $2,100 for the 328i and $1,400 for the 335i model. The Sport Line (ZSL) will make you spend $2,500 for the 328i and $1,700 for 335i.

Let’s have a look at what design elements differentiate each line.

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  • Manchester Man

    Howcome in the UK, you can not get a 328i Sport?? You can get a 320d Sport but not a 328i Sport… :S

  • Mose121

    I see BMW really is really trying to follow Benz into the black hole.  Sport and Luxury versions, what is this a C class?  I wonder how long it will take BMW to finally scare off the people that have been loyal to them for decades and ultimately made them the company they are today.  Oh wait, that already happened.

  • Rtcalo

    Not really feeling this whole Modern and Luxury lines, they should of left it how it was. Let the customer choose between the Premium pkg, Sport pkg and M pkg and so on.

    • Mose121

      Leave it to BMW to do something right for decades and then decide to change it for no good reason.  Was there a good reason to stop using the iS tag on sport models, no.  Was there any reason to make the iL tag Li, no.  Was there any reason to make the iX tag an xi, no.  BMW no longer has any idea what their brand/product identity is.  All they car about any more is making a car that suits everyone, which is the complete opposite philosiphy that the company was founded on.  When you’re the best in your market segment, keep it that way.  Don’t muddy up the product line with a bunch of garbage that Lexus or Benz should be building.  They’ve really lost their way.  We can only hope they get their act together. 

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