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November 2011: BMW Sales up 7.1 percent

News | December 1st, 2011 by 11
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The BMW Group in the U.S. (BMW and MINI combined) reported November sales of 26,271 vehicles, an increase of 14.8% from the 22,883 vehicles sold …

The BMW Group in the U.S. (BMW and MINI combined) reported November sales of 26,271 vehicles, an increase of 14.8% from the 22,883 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are up 14.6% to 272,873 in the first eleven months of 2011 compared to 238,157 in the same period in 2010.

“The numbers show this is the buying season, consumer optimism is increasing and we are seeing the most showroom traffic in our dealerships so far this year,” said Ludwig Willisch, President and CEO, BMW of North America, LLC. “I am particularly pleased to see MINI setting a new sales record and I am looking forward to a strong December especially with our X Drive momentum, X3 and X5 in particular.”

November 2011: BMW Sales up 7.1 percent

BMW Brand Sales
Sales of BMW brand vehicles increased 7.1% in November for a total of 21,521 compared to 20,097 vehicles sold in November, 2010. Year-to-date, the BMW brand is up 12.3% on sales of 221,073 January through November compared to 196,833 sold in the first eleven months of 2010.

BMW’s automobile sales were down 14.2% in November to 13,728 versus 16,009 in the same month a year ago. Year-to-date sales are up 1.6%, to 156,841 automobiles compared to 154,372 in the same period of 2010.

Sales of BMW Sports Activity Vehicles (X3, X5 and X6) increased by 90.6% in November to 7,793 vehicles from the 4,088 sold last November. Year-to-date, sales of BMW Sports Activity Vehicles were also up 51.3%, to 64,232 vehicles compared to the 42,461 sold in the first eleven months of 2010.

BMW Pre-Owned Vehicles

In November, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 12,196, a decrease of 3.1% from the 12,580 sold in November 2010. Year-to-date, BMW used vehicle sales are down 5.3% on volume of 144,882 compared to 153,048 in the first eleven months of 2010.

MINI Brand Sales
MINI USA reported sales of 4,750 automobiles in November, up 70.5% from the 2,786 sold in November 2010. Year-to-date, MINI sales in the U.S. are up 25.4% on volume of 51,800 compared to 41,324 in the first eleven months of 2010.

“The results are exciting because it means customers are not only buying in record numbers they are also ordering customized vehicles,” said Jim McDowell, Vice President, MINI USA. “This will be the best sales year ever for MINI thanks to our expanding model line-up, and there’s more to come!”

Table: Sales BMW of North America , LLC, November 2011

Sales BMW of North America, LLC, November 2011
 
  Nov ’11 Nov ’10 % YTD Nov ’11 YTD Nov ’10 %
1 Series 664 1,019 -34.8% 7,915 11,903 -33.5%
3 Series 7,568 8,928 -15.2% 85,882 90,843 -5.5%
Z4 156 167 -6.6% 3,180 3,606 -11.8%
5 Series 3,564 5,042 -29.3% 46,604 34,443 35.3%
6 Series 549 50 998.0% 3,180 2,348 35.4%
7 Series 1,227 803 52.8% 10,080 11,229 -10.2%
BMW passenger cars 13,728 16,009 -14.2% 156,841 154,372 1.6%
X3 2,773 91 2947.3% 24,261 5,226 364.2%
X5 4,496 3,436 30.8% 34,540 31,837 8.5%
X6 524 561 -6.6% 5,431 5,398 0.6%
BMW light trucks (SAVs) 7,793 4,088 90.6% 64,232 42,461 51.3%
BMW brand 21,521 20,097 7.1% 221,073 196,833 12.3%
Cooper /S Hardtop 2,383 2,030 17.4% 25,305 27,090 -6.6%
Cooper /S Convertible 271 297 -8.8% 4,665 6,594 -29.3%
Cooper /S Clubman 398 459 -13.3% 6,428 7,640 -15.9%
Coupe 286 N/A N/A 700 N/A N/A
Crossover 1,412 N/A N/A 14,702 N/A N/A
MINI brand 4,750 2,786 70.5% 51,800 41,324 25.4%
TOTAL BMW of North America, LLC 26,271 22,883 14.8% 272,873 238,157 14.6%


Table: Sales BMW of North America, LLC, November 2011

November 2011
November 2010
%
YTD
2011
YTD 2010
%
BMW brand 

21,521
20,097
7.1
221,073
196,833
12.3
BMW passenger cars 

13,728
16,009
-14.2
156,841
154,372
1.6
BMW light trucks
(SAVs)
7,793
4,088
90.6
64,232
42,461
51.3
MINI brand 

4,750
2,786
70.5
51,800
41,324
25.4
TOTAL Group 

26,271
22,883
14.8
272,873
238,157
14.6

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