BMW Group reports best October sales ever

News | November 8th, 2011 by 8
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139,276 vehicles sold in October, an increase of 8.3% Robertson: Well on course to reach new sales record in 2011 BMW Group sales recorded solid …

  • 139,276 vehicles sold in October, an increase of 8.3%
  • Robertson: Well on course to reach new sales record in 2011

BMW Group sales recorded solid growth once again in October. With 139,276 BMW, MINI and Rolls-Royce brand automobiles delivered worldwide (+8.3% / prev. yr. 128,598), the BMW Group achieved its best-ever October sales result. A total of 1,371,863 (prev. yr. 1,190,796) vehicles have been delivered to customers since the start of the year – an increase of 15.2% compared with the first ten months of the previous year.

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Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “Our vehicles continue to be in strong demand worldwide and once again we achieved record sales for the month of October. The BMW Group is well on its way to reaching its target of more than 1.6 million units and achieving an all-time high for sales in 2011. The new BMW 1 Series has had a successful start and we have had an excellent customer response to the new BMW 3 Series sedan, which will be launched worldwide on 11th February 2012. We are very confident that this new model will continue the success story of the BMW 3 Series.”

The BMW brand sold 115,136 (prev. yr. 107,796) vehicles worldwide in October and grew at a rate of 6.8% year-on-year. Well over 1.1 million BMW vehicles have been delivered to customers (1,137,065 units, +13.6%) since January 2011. The BMW 5 Series maintains its position as the clear segment leader with strong sales of over 25,000 units in October (26,370; prev. yr. 23,808/+10.8%).

The new BMW X3 also continued to be popular with customers, with worldwide sales soaring 333.8% last month to 10,949 vehicles (prev. yr. 2,524). The BMW X5 remains market leader worldwide in its segment and celebrated an important milestone in October by reaching sales of over 500,000 vehicles since its launch in December 2006. With 8,290 vehicles sold last month, sales for the BMW X5 remain close to last year’s level (prev. yr. 8,585/-3.4%). Sales for the new BMW 6 Series have gained strong momentum, with 1,152 units sold in October, an increase of 506.3% over the same month last year (prev. yr. 190).

The BMW 7 Series continues to perform well, with October sales of the BMW flagship rising 36.4% to 6,271 units (prev. yr. 4,597).

The MINI brand achieved a new sales record for October. Volumes rose 16.2% to 23,839 units (prev. yr. 20,523). In the year to the end of October, 232,056 units (prev. yr. 188,275/+23.3%) were sold. The MINI Countryman continued to report strong sales with 8,645 vehicles sold last month (prev. yr. 3,525/+145.2%).

The newest and fifth member of the MINI family, the MINI Coupé also got off to an excellent start in October. Robertson: “When we launched the new MINI ten years ago, we created the premium small-car segment. Since then, we’ve been busy growing the MINI family. New additions to the line-up have propelled MINI to new sales records. And now with the new MINI Coupé and MINI Roadster, we fully expect MINI’s momentum to continue.”

The BMW Group increased retail volumes in its three largest single markets of Germany, the U.S. and China, among others, in the month under review. In Germany the company reported a 4.9% increase (24,364 / prev. yr. 23,220) in vehicle registrations. BMW reported a 2.0% increase in registrations to 20,977 vehicles (prev. yr. 20,557) and MINI experienced vigorous growth of 27.2% with 3,387 vehicles registered (prev. yr. 2,663). A total of 244,418 (prev. yr. 218,160/+12%) BMW Group vehicles have been registered year-to-date and the company continues to lead the German premium market. The U.S. reported robust growth, where the company sold 27,288 vehicles, which was 17.5% more than the 23,222 deliveries in October 2010. A total of 246,602 (prev. yr. 215,274/+14.6%) BMW and MINI vehicles were delivered to customers in the United States in the year to the end of October. BMW Group sales in China remained high in the month under review – 18,346 (prev. yr. 13,738/+33.5%) vehicles were delivered. From January to October a total of 195,868 vehicles were delivered, an increase of 44.5% compared with the same period last year (prev. yr. 135,564). Strong growth was also recorded in the dynamic markets of Russia (2,925 vehicles/+55.5%), India (890 vehicles/+18.2%) and Turkey (1,657/+18.2%).

BMW Motorrad:In the year to the end of October 2011, BMW Motorrad delivered 93,942 motorcycles (prev. yr. 88,353) to customers worldwide – an increase of 6.3% and a new all-time high for the first ten months. BMW Motorrad continued its growth course in October, with a total of 7,050 motorcycles sold (prev. yr. 6,845/+3.0%). Thanks to its positive sales performance in a persistently difficult overall market, BMW Motorrad has continued to expand its global market share of the relevant segment above 500cc. Husqvarna Motorcycles delivered 6,775 motorcycles in the first ten months of 2011 (prev. yr. 8,616/-24.4%). October accounted for 695 deliveries (prev. yr. 1,356/-48.7%).

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[Source: BMW]

8 responses to “BMW Group reports best October sales ever”

  1. BMW The Best says:

    Nice. Mercedes-Benz is left far behind. Though Audi is coming closer and closer.

    • empower says:

      only due to a rebadged vw polo. all bmw would have to do is put a bmw badge on the minis and that would add another 300000. fwd audis should  not be included or fwd Mercedes such as the a and b class. if audi cant overtake bmw with the addition of the a1 and the 1 and the 3 ending there life cycle then they will never take the lead. bmw’s growth in china is higher then audi’s with the ageing 3 what will it be like when it goes online 

      • BMW The Best says:

        I’d totally agree with you if Audi gave us a detailed breakdown of sales, but they don’t. So I understand that they sell lots of A1, but we need to have the sales figures. But anyway BMW is the best premium brand in terms of sales, and that’s the most important thing for me.

  2. BMW The Best says:

    OK, now I’ve found sales records officially published by manufacturers for Q3. Below I submit the sales figures of competing models from BMW and Audi.

    1.1 BMW 1 Series 3-Door vs Audi A3: 15,806 vs 22,127
    1.2 BMW 1 Series 5-Door vs Audi A3 Sportback: 78,736 vs 109,439;
    1.3 BMW 1 Series Coupe: 18,120 (Audi doesn’t offer a competing model here)
    1.4 BMW 1 Series Convertible vs Audi A3 Cabriolet: 16,379 vs 10,078
    1. TOTAL BMW 1 Series vs Audi A3: 129,041 vs 141,644

    2.1 BMW 3 Series Sedan vs Audi A4 Saloon & A5 Sportback: 179,506 vs 196,737
    2.2 BMW 3 Series Touring vs Audi A4 Avant & Allroad Quattro: 52,144 vs 88,881
    2.3 BMW 3 Series Coupe vs Audi A5 Coupe: 31,349 vs 28,770
    2.4 BMW 3 Series Convertible vs Audi A5 Cabriolet: 25,078 vs 17,829
    2. TOTAL BMW 3 Series vs Audi A4 & A5: 288,077 vs 245,073 & 87,144

    3.1 BMW 5 Series Sedan vs Audi A6 Saloon & A7 Sportback: 187,362 vs 132,880 & 23,490
    3.2 BMW 5 Series Touring vs Audi A6 Avant & Allroad Quattro: 45,725 vs 31,268
    3.3 BMW 5 Series Gran Turismo: 17,479 (Audi doesn’t offer a competing model here)
    3. TOTAL BMW 5 Series vs Audi A6: 250,566 (233,087 without the GT) vs 164,148

    4 BMW 6 Series: 5,314 (Audi doesn’t offer a competing model here)

    5 BMW 7 Series vs Audi A8: 48,842 vs 25,771

    6 BMW X1 vs Audi Q3: 94,294 vs none

    7 BMW X3 vs Audi Q5: 83,754 vs 131,335

    8 BMW X5 vs Audi Q7: 75,055 vs 40,236

    9 BMW X6: 31,357 (Audi doesn’t offer a competing model here)

    10 BMW Z4 vs Audi TT Coupe & Roadster: 15,627 vs 22,158

    11 Audi R8 Coupe & Spyder: 2,608

    12 Audi A1: 88,784

    So let me submit my thoughts to you, dear readers. Here are my points.
    1. I think that the Audi A1 sales figures should be deducted from the Audi sales comparison to those of BMW, because the A1 price is within the USD20,000-30,000 range and it’s a direct competitor to Mini and not BMW.
    2. As we can see if Audi now has any slight advantage over BMW, it lies in the lower premium segment. Moreover Audi has a slight advantage over those BMW models which are in the end of their life-cycle or have just been introduced to the market, for instance the new 1 Series. As for the 3 Series, it’s going to be released starting from February 2012.
    3. In the upper midrange and luxury segment BMW 5 and 7 Series leave no chance for their competitors. The same refers to the X5. In the X segment the Q5 has an advantage over the X3 due to the fact no Q3s were sold in Q1-Q3, 2011. Otherwise the situation wouldn’t be so well about the Q5.
    4. Something has to be said about the Z4 and TT as well, since I don’t regard the TT a competitor for the Z4 because it costs less by a considerable amount.

    So Audi in total sold much less than BMW this year, and if we deduct the sales figures for the A1, the situation about Audi becomes miserable.

    I brought the above mentioned to prove one more time that BMW was and is still the best premium brand in the world. What will happen in the future, time will show.

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