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BMW Group U.S. Reports October 2011 Sales

News | November 1st, 2011 by 10
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* BMW SAV sales continue to lead the way in October * MINI up 37% – Countryman has record month Woodcliff Lake, NJ – November …

* BMW SAV sales continue to lead the way in October

* MINI up 37% – Countryman has record month

Woodcliff Lake, NJ – November 1, 2011 The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 27,288 vehicles, an increase of 17.5% from the 23,222 vehicles sold in the same month a year ago.

Year-to-date, BMW Group sales are up 14.6% to 246,602 in the first ten months of 2011 compared to 215,274 in the same period in 2010.

“Auto sales are probably the best indicator of economic direction and the critical fourth quarter has made a good start fueled by demand and boosted by new models,” said Ludwig Willisch, President and CEO, BMW of North America. “The model year changeover is complete, the new 528i and the full 6 Series lineup are available along with the 2012 X3 and X5 so I expect a strong run to the end of the year.”


BMW Brand Sales

Sales of BMW brand vehicles increased 13.5% in October for a total of 21,873 compared to 19,272 vehicles sold in October, 2010.

Year-to-date, the BMW brand is up 12.9% on sales of 199,552 January through October compared to 176,736 sold in the first ten months of 2010.

In October, best performing vehicles included the BMW X3 SAV up 2,244% to 2,321 units; the all-new BMW 6 Series, up 762.5% to 414 units and the BMW X5 SAV, up 25.6% to 3,997 units.

BMW Pre-Owned Vehicles

In October, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 13,262, a decrease of 4.4% from the 13,867 sold in October 2010.

Year-to-date, BMW used vehicle sales are down 5.5% on volume of 132,686 compared to 140,468 in the first ten months of 2010.

MINI Brand Sales

MINI USA reported sales of 5,415 automobiles in October. The October 2011 sales are up 37.1% from the 3,950 sold in October 2010. The MINI Countryman, on sale since December 2010, had its best month ever in October with 2,012 units.

Year-to-date, MINI sales in the U.S. are up 22.1% on volume of 47,050 compared to 38,538 in the first ten months of 2010.

[Source: BMW]

  • Anonymous

    “BMW light trucks”?
    Oh, you mean SAVs – and they accounted for the greatest amount of growth!
    BMW may no longer be marketing Ultimate Driving Machines, but their “light trucks” no doubt deliver Joy –
    to their bottom line, their dealers, and, hopefully, their new owners!

    • Giom

      Maybe, the Ultimate X Machines, then…?

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  • wazon

    X3 sale in comparision to last October is… 2244.4% up. The previous X3 got really unpopular at that time.

    • wazon

      What’s even more surprising is that MB sold 7084 units of C-class, that’s almost two times more to what they used to sell. But still 3-er keeps the first spot in its class with 7748 units sold. 

      For a first time (if I’m correct), more units of 5-er (5044) have been sold than of E-class (4516) at U.S. market. 

      And perhaps the good new for those who were worried about 7-er shape – this month it’s batter than S-class with its 1103 units sold against S-class’ 927 units sold. 

      • empower

        the e class coupe are included in those figures. and dont forget the 3 er saloon only has a few more months if that in production

        • wazon

          True, but at the moment it’s 1-er that suffers the most, because of wanting on new 1-er to be introduced at U.S. market. 

          As for C-class, it’s rather unusual month for them, since they used to sell no more than 5000units per month. Perhaps, its facelift did its job.

      • Giom

        F01 deserves a solid sales story. For some reason, it’s still not the press favourite it should be, but it obviously hits home to its intended buyer. Once again, the press can’t keep a good BMW down!

  • BMW The Best

    BMW will become the best-selling premium brand in the USA in 2011 as well as in the world (as always).
    Keep the crown in your hands, BMW since it’s the best indicator of which is the best premium automaker in the world.

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