BMW says the M division would like to develop its own car

Rumors | October 24th, 2011 by 11
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According to InsideLine and quoting Albert Biermann, head of product development at M, the performance division would like to develop its own car in the …

According to InsideLine and quoting Albert Biermann, head of product development at M, the performance division would like to develop its own car in the future. “From an engineering perspective we have the skills and we’d love to do it,” said Biermann to InsideLine. “We’ve discussed it several times but we’ve never been able to make the business case. Everything we do has to make money.”

Historically, BMW M builds atop a car developed by BMW AG. The M-badged cars traditionally include modified engines, transmissions, suspensions, interior trims, aerodynamics, and exterior modifications to differentiate them from regular production cars.

Biermann also says that M is ready to adapt to the development of alternative powertrains, such as electric vehicles. “Our job is to sell emotion and fun, using the technology that’s socially acceptable at the time. Whether that’s a combustion engine or an electric motor, we don’t care.”

BMW says the M division would like to develop its own car

Even though BMW has not confirmed the development of a halo car to compete with the Audi R8, our own sources say these plans have never been dropped and as soon as the business case is there, the M division will be ready to deliver a new supercar. When? No timeline has been provided to us.

[Source: InsideLine ]

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  • M3-Power

    The insidename of the car is i12

  • http://www.facebook.com/people/La-Ma/1681833435 La Ma

    Excellent idea !  Just like the M1 it should be a super-car  ! I love this idea and hope that BMW will not think with their valet this time but with their heart (kind a like the 1M)

  • Guest

    Just look at AMG’s SLS! Sell well and people like it.

    BMW M1: 1350 kg with 550~600 hp in the $110,000 range please.

    • wazon

      $110.000 is too optimistic, isn’t it? I bet it would price at something like $170 – 200k or even more.

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  • Mateo

    forget about this people, too much good to be true.

    another thing, if they make something like M1 – it won’t be like ferrari or lambo with high rev V8 or V10/12.
    So , it’s better to leave M1 name alone

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  • http://thoreauhd.myid.net/ ThoreauHD

    Anything that rips out the iDrive, run flat tires, and 5000 lbs in weight with a focus on strength instead of cuteness would be the M car I want.  These days you can’t tell a M from a Lexus, and with good reason.  It’s the same sack of bloated cow.

    They don’t need to make a $100-$200 car.  You don’t need all the widgets to feel the road and hit speeds.  Do you remember the Alpina B10 BiTurbo?  A simple E34 that easily broke 200 mph with handling to match.

    It ain’t hard.  Just keep it simple morons.

  • Mose121

    “…Everything we do has to make money.”

    I was told by an inside source at BMWNA that BMW lost almost $30,000 dollars on every X6 hybrid they sold, and about $20k on every 7 series hybrid.  It was all in the name of PR.  I’m sure a pure ///M car would be a low volume model just like those examples, but you could charge a high enough price where you could still profit.  So just build a gas only powered (no hybrids or diesels please) mid engined M1 and be sure to price it with the new NSX.  Done.  Hell I’ll make it even easier for you, make it weight under 3,200 lbs and just put the S65 engine from the M3 GTS in it.  No need to spend the money on developing a completely new engine so you’d save a boatload right there.  Also, please no turbo’s.  A torque surge from 200 - 500 lb ft at 2,000 rpm in a mid engined car at the track = too much oversteer and lack of control when trying to put the power down.  Are you paying attention BMW?  I don’t want to drift or smoke tires, I want traction and a car that’s easy to handle at the limits of adhesion.  Not a suicide machine.

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