Video: BMW Head-Up Display – Simulation Augmented Reality

Videos | October 10th, 2011 by 9
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Last week, BMW revealed information on their next generation Head-Up Display. First released in 2004, the Head-Up Display from BMW was the first system to …

Last week, BMW revealed information on their next generation Head-Up Display. First released in 2004, the Head-Up Display from BMW was the first system to use a color projector which provided driving-related information directly in the driver’s line of sight. The next generation Head-Up display arrived in 2011 and featured this time even more full-color graphics, a significant improvement over the first generation.

The next generation Head-Up Display acquires a so-called “contact analogue” functionality, widely known to others as Augmented Reality.

BMW says that “this is a technique whereby virtual “markings” are superimposed on real objects in the external environment, so that navigation information or information from the driver assistance systems can be displayed at exactly the right points on the driver’s view of the road scene. Navigation instructions can be blended into the road, and vehicles or safety-relevant objects can be highlighted or marked in context.”

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BMW also says the contact analogue displays are a special form of augmented reality. The displayed information is integrated into the external environment in the correct perspective and at the actual point or points in the scene to which it relates, so that effectively the information appears to be “attached” to the external objects.

Some of the advantages of contact analog displays are the ability to display information right in the driver’s direct line of sigh, with the same information overlaid on the objects. The driver continues to remain focused and distractions are avoided.

To showcase these new capabilities, BMW releases a demo video:

9 responses to “Video: BMW Head-Up Display – Simulation Augmented Reality”

  1. Giom says:

    I love technology! This is great stuff!

  2. Giom says:

    I love technology! This is great stuff!

  3. La Ma says:

    wow… its worst then I thought. This is lame.  if one needs this in a car then he/she should not be driving at all. This system is like teaching a 3rd graders to drive.  gimmicks.

  4. La Ma says:

    wow… its worst then I thought. This is lame.  if one needs this in a car then he/she should not be driving at all. This system is like teaching a 3rd graders to drive.  gimmicks.

    • Will56 says:

       I think it is essential, the amount of crap drivers out there that don’t know where they are going is unbelievable. Plus, times change and technology changes, get with the times and adapt. Nothing stays the same forever.

      The road assistance tech is definitely the best thing to be in cars since the seat belt and airbag, totally essential. In the Midlands where I am based over the last month nearly 15 children have been hit by cars. It’s not going to budge anytime soon.

    • Will56 says:

       I think it is essential, the amount of crap drivers out there that don’t know where they are going is unbelievable. Plus, times change and technology changes, get with the times and adapt. Nothing stays the same forever.

      The road assistance tech is definitely the best thing to be in cars since the seat belt and airbag, totally essential. In the Midlands where I am based over the last month nearly 15 children have been hit by cars. It’s not going to budge anytime soon.

  5. Dmitry BMWER says:

    How does it work in rain or snow? Can’t trust technology 100%

  6. Dmitry BMWER says:

    How does it work in rain or snow? Can’t trust technology 100%

  7. […] Head-Up display technology has been present in automobiles for quite some time now. Even late ’80s, early ’90s Corvettes had Head-Up displays. They were rudimentary at best and were difficult to read properly while moving quickly, but they existed. Now, BMW seems to be leading the automotive pack with Head-Up technology, providing a system to displays useful and important information in front of the driver in an easy-to-use and non-distracting way. BMW has had a great Head-Up display for a while now, but it just got even better with the new BMW 7 Series. […]

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