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Video: BMW Head-Up Display – Simulation Augmented Reality

Videos | October 10th, 2011 by 14
P90083051

Last week, BMW revealed information on their next generation Head-Up Display. First released in 2004, the Head-Up Display from BMW was the first system to …

Last week, BMW revealed information on their next generation Head-Up Display. First released in 2004, the Head-Up Display from BMW was the first system to use a color projector which provided driving-related information directly in the driver’s line of sight. The next generation Head-Up display arrived in 2011 and featured this time even more full-color graphics, a significant improvement over the first generation.

The next generation Head-Up Display acquires a so-called “contact analogue” functionality, widely known to others as Augmented Reality.

BMW says that “this is a technique whereby virtual “markings” are superimposed on real objects in the external environment, so that navigation information or information from the driver assistance systems can be displayed at exactly the right points on the driver’s view of the road scene. Navigation instructions can be blended into the road, and vehicles or safety-relevant objects can be highlighted or marked in context.”

BMW also says the contact analogue displays are a special form of augmented reality. The displayed information is integrated into the external environment in the correct perspective and at the actual point or points in the scene to which it relates, so that effectively the information appears to be “attached” to the external objects.

Some of the advantages of contact analog displays are the ability to display information right in the driver’s direct line of sigh, with the same information overlaid on the objects. The driver continues to remain focused and distractions are avoided.

To showcase these new capabilities, BMW releases a demo video:

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  • Giom

    I love technology! This is great stuff!

  • Giom

    I love technology! This is great stuff!

  • http://www.facebook.com/people/La-Ma/1681833435 La Ma

    wow… its worst then I thought. This is lame.  if one needs this in a car then he/she should not be driving at all. This system is like teaching a 3rd graders to drive.  gimmicks.

    • Will56

       I think it is essential, the amount of crap drivers out there that don’t know where they are going is unbelievable. Plus, times change and technology changes, get with the times and adapt. Nothing stays the same forever.

      The road assistance tech is definitely the best thing to be in cars since the seat belt and airbag, totally essential. In the Midlands where I am based over the last month nearly 15 children have been hit by cars. It’s not going to budge anytime soon.

    • Will56

       I think it is essential, the amount of crap drivers out there that don’t know where they are going is unbelievable. Plus, times change and technology changes, get with the times and adapt. Nothing stays the same forever.

      The road assistance tech is definitely the best thing to be in cars since the seat belt and airbag, totally essential. In the Midlands where I am based over the last month nearly 15 children have been hit by cars. It’s not going to budge anytime soon.

  • http://www.facebook.com/people/La-Ma/1681833435 La Ma

    wow… its worst then I thought. This is lame.  if one needs this in a car then he/she should not be driving at all. This system is like teaching a 3rd graders to drive.  gimmicks.

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  • http://twitter.com/bmwer_ru Dmitry BMWER

    How does it work in rain or snow? Can’t trust technology 100%

  • http://twitter.com/bmwer_ru Dmitry BMWER

    How does it work in rain or snow? Can’t trust technology 100%

  • Pingback: BMW Head-Up Display – Simulation Augmented Reality | BMW of Freehold Blog()

  • Pingback: » Augmented reality improves customer experience()

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