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September 2011: BMW USA Group Sales up 11.4%

News | October 4th, 2011 by 8
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The BMW Group in the U.S. (BMW and MINI combined) reported September sales of 25,749 vehicles, an increase of 11.4% from the 23,112 vehicles sold …

The BMW Group in the U.S. (BMW and MINI combined) reported September sales of 25,749 vehicles, an increase of 11.4% from the 23,112 vehicles sold in the same month a year ago.

Year-to-date, BMW Group sales are up 14.2% to 219,314 in the first nine months of 2011 compared to 192,052 in the same period in 2010.

“The good results in September are remarkable given the general view of the economy but it shows there is demand and people will spend provided you have the right products and offer value,” said Ludwig Willisch, President and CEO, BMW of North America. “We continue expanding our new product range with the BMW four-cylinder 528i and Z4 Roadster, the 6 Series Coupé and the MINI Coupé now on the market, giving us more reasons to be optimistic about the critical fourth quarter of the year.”

September 2011: BMW USA Group Sales up 11.4%

BMW Brand Sales

Sales of BMW brand vehicles increased 19.3% in September for a total of 21,750 compared to 18,228 vehicles sold in September, 2010.

Year-to-date, the BMW brand is up 12.8% on sales of 177,679 January through September compared to 157,464 sold in the first nine months of 2010.

In September, the BMW X3 SAV continued the strong sales success that began with its launch in January. Year-to-date, the new X3 has sold 19,167 compared with 5,036 in the same period of 2010, a 280% increase. The BMW SAV segment (X3, X5, X6) continues growing with sales up 46.3% from the previous September. The BMW 5 Series continues its strong sales growth with September posting a 43% increase over September 2010. Year-to-date the 5 Series has sold 37,996 compared to 24,476 in the first nine months of 2010, a 55.2% increase.

BMW Pre-Owned Vehicles

In September, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 13,129, a decrease of 3.0% from the 13,540 sold in September 2010.

Year-to-date, BMW used vehicle sales are down 5.7% on volume of 119,424 compared to 126,601 in the first nine months of 2010.

MINI Brand Sales

MINI USA reported sales of 3,999 automobiles in September. The September 2011 sales are down 18.1% from the 4,884 sold in September, 2010.

Year-to-date, MINI sales in the U.S. are up 20.4% on volume of 41,635 compared to 34,588 in the first nine months of 2010.

Table: Sales BMW of North America, LLC, September 2011

September 2011
September 2010
%
YTD
2011
YTD 2010
%

BMW brand

21,750
18,228
19.3
177,679
157,464
12.8

BMW passenger cars

15,407
13,892
10.9
128,033
122,877
4.2
BMW light trucks
(SAVs)
6,343
4,336
46.3
49,646
34,587
43.5

MINI brand

3,999
4,884
-18.1
41,635
34,588
20.4

TOTAL Group

25,749
23,112
11.4
219,314
192,052
14.2
Sales BMW of North America, LLC, August 2011
Aug ’11 Aug ’10 % YTD Aug ’11 YTD Aug ’10 %
1 Series 641 1,394 -54.0% 5,898 8,590 -31.3%
3 Series 8,775 8,339 5.2% 61,277 64,450 -4.9%
Z4 304 1201 -74.7% 2,792 3,165 -11.8%
5 Series 4,294 3,047 40.9% 33,899 21,617 56.8%
6 Series 207 217 -4.6% 1,879 2,200 -14.6%
7 Series 776 1,224 -36.6% 6,881 8,963 -23.2%
BMW passenger cars 14,997 15,422 -2.8% 112,626 108,985 3.3%
X3 2,382 892 167.0% 17,314 4,890 254.1%
X5 2,944 2,786 5.7% 22,169 21,586 2.7%
X6 492 440 11.8% 3,820 3,775 1.2%
BMW light trucks (SAVs) 5,818 4,118 41.3% 43,303 30,251 43.1%
BMW brand 20,815 19,540 6.5% 155,929 139,236 12.0%
Cooper /S Hardtop 1,569 3,317 -52.7% 18,961 18,977 -0.1%
Cooper /S Convertible 434 530 -18.1% 3,548 4,755 -25.4%
Cooper /S Clubman 464 578 -19.7% 5,056 5,972 -15.3%
Crossover 642 N/A N/A 10,071 N/A N/A
MINI brand 3,109 4,425 -29.7% 37,636 29,704 26.7%
TOTAL BMW of North America, LLC 23,924 23,965 -0.2% 193,565 168,940 14.6%

[Source: BMW ]

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  • MetikalMan

    They are going to have to do something about Mini. Its not really helping them out a whole lot. Has the novelty worn off a bit? I love it and want one. Now that the B and C segment cars are so damn competitive they are losing sales to the Focus and the like. They better get this quick or they could lose out big time. BMW is literally winning with the 5 Series. I wish they could/would do updates every year or so based on feedback from consumers and the press. Like Nissan with the GTR ( I know they are not competitors). Maybe some better steering feel? I also think they need to rethink their nomenclature somewhat. Get some meaning behind the numbers. Lose the damn x-drive s-drive shit. In other words as good as Bimmer are doing for a luxury brand in the economic climate, there is a lot of room for improvement! Good luck with the F30 I hope it is everything it can be.

    • andyoc

      MINI unit sales have been down the last 2 months because of supply problems from AISIN auto transmissions from Japan’s tsunami in March of this year. Dealer inventory is just now beginning to improve with 2012′s autos beginning to arrive.

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  • http://www.avtodriwe.ru/ Smotrimki

    Nice blog, very interesting, thank you.

  • http://www.avtodriwe.ru/ Smotrimki

    Nice blog, very interesting, thank you.

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