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BMW has 2 billion euro green lead over Daimler

News | September 22nd, 2011 by 8
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A report issued by Morgan Stanley auto analyst Stuart Pearson says BMW has a 2 billion euro green lead over rival Daimler. According to AutoNews …

A report issued by Morgan Stanley auto analyst Stuart Pearson says BMW has a 2 billion euro green lead over rival Daimler. According to AutoNews quoting the same source, they report is based on the gap between BMW Group’s and Daimler’s average fleet CO2 emissions.

Pearson said that BMW’s CO2 emissions lead over Daimler would result in improved pricing power as its main rival races to add technology to close the gap.

In 2010, BMW Group (BMW, Mini and Roll-Royce) finished with an average CO2 emissions of 147.9 grams per kilometer. In comparison, Daimler (Mercedes-Benz, Smart and Maybach) ended last year with 163.3 g/km.

BMW has 2 billion euro green lead over Daimler

The results are based on an analysis of 21 European markets.

In 2015, EU will issue new mandatory targets for automakers. To avoid hefty penalties, BMW will have to reduce its fleet CO2 emissions by 7.1 percent to 138.1 g/km while Daimer has an even bigger challenge: 19.8 percent to 136.4 g/km.

A spokesperson for the company says BMW has invested about 1.2 billion euros in the development and launch of CO2-reducing technologies such as stop-start and brake-energy regeneration.

But BMW is onto bigger plans. Same spokesperson states that the premium carmaker aims to reduce its CO2 fleet emissions by at least 25 percent before 2020.

Gareth Hession, JATO’s vice president of research, said the smart brand is the one responsible for the gap.

“I think they were expecting better things from their Smart brand to try to underpin their [CO2] results, but Smart isn’t delivering,” he said. “There is a real ceiling on Smart’s volume because it is a pretty expensive vehicle to produce.”

In contrast, the MINI brand added CO2 friendly vehicles, like the Clubman and Countryman, both of which have CO2 emissions ranging from 103g/km to 168g/km.

Daimler hopes to quickly close the gap with a new range of direct-injection gasoline engines and stop-start systems.

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  • LexusLVR

    Lexus has got both these subpar brands beat.

    • Bill Belichick

      irrelevant post is irrelevant. Lexus doesn’t directly compete in many of the vehicle segments (or geographic markets) involved here.

  • Pingback: BMW has 2 billion euro green lead over Daimler – BMW Reviews

  • empower

    dont you mean Toyota  we are talking groups not brands, and lexus have not many diesels so i very much doubt they do beat bmw when you compare brands. even though bmw sales over 20,000 m cars

  • Giom

    7.1% to loose by 2015! BMW will have shredded at least 50% by then.

    The EUs regulatory numbers doesn’t apply to BMW, ’cause they’re always ten steps away.

    I wonder how much a car from BMW that would have competed against the R8 and SLS, have inflouenced this figure? Nice to think that the introduction of the i8 will have no impact on their emissions figure. Not that I really care about emissions, but BMW have to and they do a great job!

    • http://www.facebook.com/people/La-Ma/1681833435 La Ma

      how much a car from BMW that would have competed against the R8 and SLS, have inflouenced this figure – answer : Not much. 

      Those are niche cars, sold in small numbers.  Plus the new M5’s engine (or similar ) would have been used and that is not exactly a bad pollutant engine.

      just like you said, they are 10 step forward so a supercar might have raised it by a tad but they could offset that with a special edition Mini diesel manual that has a lower price tag and lots of nice options – small special edition – and lower emissions as well.

      The 2.0D – ED cars 320ED and 520ED and x3 ED will lower this even more. Those cars have low emission, low fuel consumption and same/less/similar pricing then the normal x20D version.

      The 320ED cost slightly less, 520ED slightly more, X3 same

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