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July 2011: BMW maintains global-sales lead over rivals Audi, Mercedes

News | August 9th, 2011 by 28
bmw-vs-audi1

BMW kept its position as the world’s top-selling premium brand in July after global sales of the company’s core brand rose 7.1 percent to 108,721 …

BMW kept its position as the world’s top-selling premium brand in July after global sales of the company’s core brand rose 7.1 percent to 108,721 units.

Not surprisingly, the fast-growing Audi comes second with 16 percent increase in sales or 106,000 units. Mercedes-Benz sales rose 2.7 percent to 100,391.

BMW’s head of sales Ian Robertson says the company remains on track to achieve the target of 1.6 million vehicles sold in 2011. “We have just reported the most successful July sales ever and we are well on our way to achieving our recently announced target of over 1.6 million vehicles in 2011, the best ever sales result for the BMW Group.”

July 2011: BMW maintains global sales lead over rivals Audi, Mercedes

In July, the BMW Group sold 129,094 vehicles, 7.6 percent increase.

Year-to-date, the overall sales of BMW Group vehicles (MINI and Rolls-Royce brands included) grew 17.9 percent in the to 962,468 units.

The bread-and-butter came from the new X3 and 5 Series, both models showing strong sales since their introduction to market.

While in the U.S., BMW Group reported sales of 26,120 vehicles in July, 11.7 percent more than a year earlier, in Germany the sales have leveled off, just 0.8 percent (23,212 units) increase compared to last year.

The Chinese market continues to grow at a rapid pace, now BMW’s third-largest market, with 36.1 percent increase in the same period to 18,858 deliveries.

The pressure comes from VW-owned Audi. The Ingolstadt-based automaker aims to overtake BMW as the most successful luxury automaker by 2015 and is targeting sales of 1.2 million cars this year. From January 2011, Audi sold 758,950 units.

Sales of the Mercedes brand reached 710,922 units in the first seven months of the year.

[Source: AutoNews ]

  • Anonymous

    I laugh every time Audi’s commercial comes on, saying how people are switching from BMW to audi like never before…….what world are they living in???

    • jonny

      true mate

    • Babken

      It’s true, so don’t laugh. Audi has taken the “Ultimate Driving Machine” title from BMW, especially when the new A6 came in, which easily kicks the 5 Series fat ass both engine-wise and on the track. So I’m more than sure that until 2013 Audi will dethrone BMW from the the premium market top position. And Audi deserves that. So now BMW has become something like a mediocre brand. Ride comfort? Of course one will choose Mercedes-Benz. Performance and technology? Of course it’s going to be Audi. BMW isn’t the best at anything. Pity, but true.

      • Rolf

        Too bad automotive journalists put Audi A6 as the worst handling of the three. BMW’s rwd and perfect 50-50 distribution and excellent engines make it the funnest car. Ride comfort is on par with MB, although maybe not as good. So it is Audi that is average in everything but nothing particulary good.

        • wazon

          Better don’t talk about handling with Babken, he should drive a car first.

          • Babken

            Another empty comment of yours, wazon. Search for “2012 Audi A6 vs BMW 535i” and close your mouth forever.

          • wazon

            You just don’t get that there is such thing as feeling of car and Audi is artificial at this point. Similar story goes for such car as Nissan GT-R – it’s artificial too and that’s why many drivers take slower cars over it.  But first you should start driving cars to understand why this factor is important. 535i is slightly slower, but feels and handles better. If you don’t appreciate this kind of things, either you are really poor driver, or you just haven’t driven car yet. I bet that the second obtains, since you gave number of uninformed comments about cars in past. 

          • wazon

            And what about the fact that 2011 Audi A6 3.0 TFSi is slower than 2010 Audi A7 3.0 TDi and huge and fat 2009 BMW 750i xDrive at Autozeitung Test Track? Why A6′s nice straight line acceleration don’t transfer into track performance? Although this is not decisive, it’s rather unlikely for 535i F10 to be slower than 750i xDrive.

          • Babken

            I say one again: search for “2012 Audi A6 vs BMW 535i” . The new A6 beats the 5 Series hopelessly on the track. And that’s the most important thing for the enthusiast.

          • wazon

            And I reply again that it’s not the most important factor for enthusiast. The feeling of a car and cooperation with it is the most important thing. Again, that’s why people take 911 GT3 over Nissan GT-R all the time – it’s slower, but it feels a way better. Do you try to convince us that 911 GT3 is not bought by car enthusiasts? By who then?

          • wazon

            I checked 535i vs. A6 3.0TFSi and found this: http://www.youtube.com/watch?v=-xAwpybDwjg It seems that they have confirmed my and others point about difference in feeling between these two cars.  

          • Babken

            Then you have a serious problem with understanding English. The review clearly states: Audi A6 is one head above the 5 Series in terms of performance and handling. FULL STOP!

          • wazon

            You still don’t get what we’re talking about. In review added by me, they said that BMW feels a way better. In Insideline review they said that Audi is understeer. You really should start to drive cars in order to undestand why people take cars with better feeling even if they provide slightly worse track performance. You’ve got fun while driving BMW and you won’t find it in driving Audi. FULL STOP.

          • wazon

            You still don’t get what we’re talking about. In review added by me, they said that BMW feels a way better. In Insideline review they said that Audi is understeer. You really should start to drive cars in order to undestand why people take cars with better feeling even if they provide slightly worse track performance. You’ve got fun while driving BMW and you won’t find it in driving Audi. FULL STOP.

          • Babken

            The buy your 5 Series and watch how an A6 kicks your fat ass performance-wise. Then I’ll see what kind of enjoyment you’ll have after becoming a loser.

          • Babken
          • Nat

            Babken, you are NOT an enthusiast. In the video you suggested, A6 is AWD but the bmw is rwd.
            Maybe if you had the time and MONEY, you can have the pleasure of driving an A6 and 535XI and see the difference.
            And if you don’t have the money, you can just test drive one

        • Babken

          Do you come from another planet, pal? Just search 2012 Audi A6 vs BMW 535i and see the results that will make you bitterly disappointed with the new 5 Series. Although I’d take the 5 Series, it’s sad to admit that the new performance king in this segment (and undisputed) is the new Audi A6.

          • Manchester Man

            You definitely must be a geek, choosing a FWD over a RWD…. come on mate give it a break! You ever heard of a thing called understeer? Good luck with your VW.. Oh I mean Audi.
            .

      • Manchester Man

        bullsh*t mate, the new audi a6 is probably a passat cc underneath. lol u muppet.

        • Babken

          It’s the 5 Series that looks like a Passat when compared to the new Audi A6.

      • Nat

        if you have ever driving a bmw 5 series, you will know that it is way better than the a6, both performance and technology.

  • Anonymous

    I laugh every time Audi’s commercial comes on, saying how people are switching from BMW to audi like never before…….what world are they living in???

  • Pingback: July 2011: BMW maintains global-sales lead over rivals Audi, Mercedes | BMW Blog

  • Ubbe

    Audi’s are nothing but rebadged VW’s

  • http://www.facebook.com/mark6612 Mark Chen

    Hey guys, regarding the endless conflict between Audi and BMW on BMW Blog, I always considered it could be a good idea to do something on it…Here is my action:I conducted an academic research on the use of “comparative ads” in premium car segment. I highly appreciate the value of your voice, please let me know your stand on the war between Audi and BMW!This is my questionnaire: https://www.isurvey.soton.ac.uk/3063Short! and easy!Contact me on Facebook: Mark Chen —if you want to express more!btw, apparently BMW can’t afford the danger of a big move on design for best-selling 3-series, it’s not the same business as 1-series, which is just receiving a bold redesign from a crazy designer!

  • http://www.facebook.com/mark6612 Mark Chen

    Hey guys, regarding the endless conflict between Audi and BMW on BMW Blog, I always considered it could be a good idea to do something on it…Here is my action:I conducted an academic research on the use of “comparative ads” in premium car segment. I highly appreciate the value of your voice, please let me know your stand on the war between Audi and BMW!This is my questionnaire: https://www.isurvey.soton.ac.uk/3063Short! and easy!Contact me on Facebook: Mark Chen —if you want to express more!btw, apparently BMW can’t afford the danger of a big move on design for best-selling 3-series, it’s not the same business as 1-series, which is just receiving a bold redesign from a crazy designer!

  • Hawaiibound2008

    Who’s the new voice over for BMW?

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