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August 2011: BMW USA Sales up 12.3 %

News | August 2nd, 2011 by 3
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The BMW Group in the U.S. (BMW and MINI combined) reported July sales of 26,120 vehicles, an increase of 11.7% from the 23,390 vehicles sold …

The BMW Group in the U.S. (BMW and MINI combined) reported July sales of 26,120 vehicles, an increase of 11.7% from the 23,390 vehicles sold in the same month a year ago.

Year-to-date, BMW Group sales are up 17% to 169,641 in the first seven months of 2011 compared to 144,975 in the same period in 2010.

“Despite the recent economic news, our BMW Group sales in July continue their good momentum,” said Jim O’Donnell, President and CEO, BMW of North America. “Particularly gratifying is the fact that the new 5 Series continues to attract current and new customers, our X3, X5 and X6 vehicles are doing great business and overall MINI sales continue their excellent growth this year.”

August 2011: BMW USA Sales up 12.3 %

BMW Brand Sales
Sales of BMW brand vehicles increased 12.3% in July for a total of 21,409 compared to 19,064 vehicles sold in July, 2010.

Year-to-date, the BMW brand is up 12.9% on sales of 135,114 January through July compared to 119,696 sold in the first seven months of 2010.

In July, best performing vehicles included the new X3 SAV – now on sale in the U.S. for six full months – up 294.8% to 2,207 units; the 5 Series, up 58.5% to 4,318 units and the Z4 Roadster, up 92.4% to 454 units. The BMW SAV segment (X3, X5, X6) continues to show growth with sales up 55.9% from the previous July.

BMW Pre-Owned Vehicles
In July, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 13,449, a decrease of 10.8% from the 15,072 sold in July 2010.

Year-to-date, BMW used vehicle sales are down 6% on volume of 92,960 compared to 98,795 in the first seven months of 2010.

MINI Brand Sales
MINI USA reported sales of 4,711 automobiles in July. The July 2011 sales are an increase of 8.9% over the 4,326 sold in July, 2010.

Year-to-date, MINI sales in the U.S. are up 36.6% on volume of 34,527 compared to 25,279 in the first seven months of 2010.

Table: Sales BMW of North America, LLC, July 2011

July
2011
July
2010
%
YTD
2011
YTD 2010
%
BMW brand 

21,409
19,064
12.3
135,114
119,696
12.9
BMW passenger cars 

15,291
15,140
1.0
97,629
93,563
4.3
BMW light trucks
(SAVs)
6,118
3,924
55.9
37,485
26,133
43.4
MINI brand 

4,711
4,326
8.9
34,527
25,279
36.6
TOTAL Group 

26,120
23,390
11.7
169,641
144,975
17.0

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