Last month, BMW Canada published a new video commercial portraying the new BMW 1M. The Youtube short clip went viral within hours and today, the Youtube count shows over 2.1 million views.
Unruly Media and Mashable tracked the most shared video ads in June and concluded that the “BMW 1M Walls” was among the top 20 popular video ads for that month.
Some parts of the video are computer generated, but nonetheless, the idea of this ad is unique and shows the spirit of the new 1M. Instead of using a regular race track or slalom pylons, BMW decided to use concrete walls to showcase the drifting abilities and dynamics of the “baby-M”, of course, in the unique Valencia Orange paint.