BMW dealer marks up the 1M by $40,000

1M | June 30th, 2011 by 18
bmw-1m-markup

BMW 1M is hotter than ever, especially after the glowing review from Top Gear and Jeremy Clarkson, but is it really worth the $40,000 mark …

BMW 1M is hotter than ever, especially after the glowing review from Top Gear and Jeremy Clarkson, but is it really worth the $40,000 mark up? As much as we love the car, we’re going to say…NO WAY!

According to Jalopnik and other online media, Pacific BMW dealerships in California listed a BMW 1M with a markup price of $40,000. Now it remains unclear if this is simply a publicity stunt or the dealership actually hopes to sell the car at that price point, but $94,000 is a lot of cash for an entry-level M.

BMW dealers operate independently and they are free to price vehicles however they wish, without any “official” involvement from BMW headquarters.

BMW dealer marks up the 1M by $40,000

We reached out to the dealership for an official statement…

  • http://www.facebook.com/ish.ghalyeh Ish Sky Ghalyeh

    no way i’ll settle for the m5.. 40,000 dollars markup is way too much for the 1M.. not a good idea BMW..

    • Carlwkristensen

      Well as it’s stated in the article, this is not a direct decision from BMW, as BMW dealerships operate individually and are there for free to price however they want. But I do agree on that it is a bad idea. :)

    • M5manny

      The new M5 will have a markup, too, just as they always have when they are released.

    • vwrace2002

      That is crazy; I was looking to get this little rocket through a broker who is a friend mine and advised me to walk out… Mark up $5,000.00. It’s still quite hefty, it almost $52,000.00 plus taxes

  • Korsang

    What does markup mean? Anyway, here in Norway the 1M is expected to be priced around USD 200.000 (the M3 Coupe is USD 285.000…)

    • M5manny

      It is an arbitrary price dealers add on top of MSRP. It is the cost of being one of the first people to own it.

  • James Smith

    Horatiu–First hope you enjoyed the M Festival and ED of your 1M.  Pacific BMW seems to be a bunch of ripoff artists according to most the Bimmerpost forum members.  People wait long enough and they will have to lower their price.  Jim Smith

  • RSAT

    BMW dealers are second greediest than Wall Street Bankers.

    • M5manny

      And what about Mercedes-Benz? And Aston Martin? And Porsche? And Ferrari? And Lamborghini? And all of the dealers who always mark up these kind of cars when they are first released?

  • RSAT

    BMW dealers are second greediest than Wall Street Bankers.

  • Julien

    Just a kind reminder:
    You REALLY should not complain about your very specific princing.
    If I want to buy this car here in France, juste a few hundred miles from the factory, MSRP is 59,900 Euros.
    That will be $86,871 for you… And that’s just MSRP…

  • 964turboCM

    I don’t think is greedy. You can’t blame the dealer to try.  Just look at all the overpriced stuff on ebay or autotrader.  

    The car is sold out, and if i have one, you bet I will mark that up. 392 dealers, 330 cars.  Every dealer I talked to has at least a handfull of people already have deposits for reservations.  And each dealer is getting on average 1 car. One dealer is talked to is getting 4.  And has a reservation list of over 50 deposits.   So that means there are easily 1,000 people who are not getting a car at all, and wants the car badly enough for them to leave a deposit just for a chance.  Out of those 1,000.  I bet someone has stupid money to burn.

    For reference Chevy Volt was getting $10g over just a few months ago.  911 GT3 4.0 is getting $50k+.  I have seen a Z8 sold for DOUBLE, when it first came out.  I have seen $5k for a Prius. $20k for a Hummer. $100k for for a Diablo.Nothing wrong with this picture.  You guys just haven’t been shopping for a while.

    • Guest

      Agreed. Prices match supply to demand, it’s simple. If Pacific BMW can get away with this, more power to them. But I suspect it’s a negotiating tool. They expect you to bargain them down to say, $10K over.

  • Akisgr

    I don’t think he’s going to be a  BMW dealer for much longer , after this one 

  • Frdnan

    This doesn’t surprise me at all as sales over at Pacific BMW are rude and classless. I wish BMW would reign them in and teach them some etiquette.

  • Royal

    Lol… sike. Some idiot will buy it… me, on the other hand, would just watch this pretty little beast sit on the car lot. The car isn’t all that for $94K+ and I wouldn’t give BMW $40K of my money to keep in their pockets or bank account… nah, I save my money. For all that, I’ll buy a M5 or the future M6. Shit..

  • Ann Perez

    I called several BMW dealerships here in california and they are making me bid for this car!! 

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