Launching in the UK on 17 September 2011, the new 2012 BMW 1 Series continues its marketing campaign. BMW UK releases a new video that gives us a closer look at the exterior and interior design of the new 1er.
In the UK, the new BMW 1 Series is available in a variety of different trim levels, each providing a different level of standard specification. ES, SE, Sport and Urban models are all included.
At launch time, the F20 1er is offered in a variety of exterior colors: Black Sapphire, Alpine White, Crimson Red, Mineral Gray, Midnight Blue, Deep Sea blue, Glacier Silver, Mineral White, Liquid Blue, Valencia Orange. In the fall, the M Sport package becomes available and among the usual exterior and interior upgrades, will also include the historical Estoril Blue paint.
Styling wise, the F20 1 Series follows the design language initiated by BMW back in 2009 when the new 7 Series came to market. The car features a bold front that aims to stand out with what we believe are a pair of oversized headlights surrounding a flat and smaller than expected kidney grille. The hood sports the creases seen on all the new BMWs and facelift models.
The car continues to feature a similar hatch-look as the previous generation with a lower positioned trunk and a a more emphasized trunk-lid.
Pricing is expected to be announced later this summer.