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BMW leads Audi, Mercedes in May 2011 global sales

News | June 12th, 2011 by 29
bmw-vs-audi

BMW Group comes at the top of the premium market May 2011. Munich-based automaker topped rivals Audi and Mercedes-Benz, selling 121,168 cars worldwide in May, …

BMW Group comes at the top of the premium market May 2011. Munich-based automaker topped rivals Audi and Mercedes-Benz, selling 121,168 cars worldwide in May, a rise of 19 percent over 2010 figures. Audi continues its ascending sales path with 19.5 percent increase (113,400 cars), ahead of Mercedes-Benz, whose May sales grew 7.3 percent to 108,766 units.

The butter and bread for BMW in May sales were the new 5 Series Sedan and the Spartanburg-built X3 Sports Activity Vehicle. In total, BMW Group, including the BMW, Mini and Rolls-Royce brands, sold 147,563 units in May, a rise of 21.1 percent.

For the first five months of this year, BMW sold 555,429 units (19.2 percent increase over last year), ahead of Audi’s 17.5 percent rise to 535,400 cars. Mercedes’ sales grew 10.5 percent to 490,021 through five months of 2011.

BMW leads Audi, Mercedes in May 2011 global sales

In Chine, one of the world’s fastest growing luxury markets, BMW’s sales jumped 51.1 percent – 21, 150 cars. Audi continues to be the leader on the Chinese market with 25, 153 vehicles, a 44.6 percent increase. Mercedes is trailing with 16,401 cars in May, or 43.1 percent increase from the year before.

Japanese carmakers reeled from output disruptions following the quake with Lexus reporting 45 percent decrease in sales and a long-wait at local dealerships.

In the United States, BMW maintains the lead in May 2011 sales with 20, 651 units. Mercedes follows closely with 18,886 cars and SUVs last month, 1.8 per cent more than a year earlier. Deliveries for the first five months of the year rose 13 per cent to 92,068 vehicles, to lead Mercedes’ 90,274 sales and the 77,237 deliveries by Lexus.

[Source: BMW, Audi, Mercedes, AutoNews ]

  • LexusLVR

    Those 116i’s sure help increase sales.

    • mpower

      what about audi a1 and Mercedes a and b class. lexus also has a sub compact car. what is your point. what until the new 116i comes out in september then those 1 ers will sure help increase sale. how can a car coming to the end of its life cycle help increase sales. ill think you will find its the x3 and 5er like it states in the article above . dont hate

      • LexusLVR

        I was being sarcastic! :)

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  • Manchester Mann

    I think the growth of sales for bmw will increase even more when the the new 1 and 3 series come out next year so i dont think audi will over take bmw any time soon.

  • Otto

    BS.
    If you add up the 3 brands of the BMW Group, you should then add the sales of the 10 brands owned by VW to the Audi’s sales.
    Same with MB and Smart.
    I’m quite sure the figures would look different…

    • FreudeKing

      Too bad your little Otto brain cannot work out the fact that Audi should not even be considered as a premium brand because their cars are all VWs anyway! BLOODY CHEATS!

      • Otto

        Your “big FreudeKing brain” should understand by now that the A4, A6, A7 and A8 are built on a specific platform, the MLP, where L stands for Longitudinal. VW cars have a transverse engine configuration, except for the Touareg and the Phaeton.
        The VW brands share some common components (engines, etc) just like BMW with PSA.
        You should also understand that for more than a decade Audi cars are renowned for having the best interior quality, ahead of any other premium brand.

        Questions :Is the Bentley Continental a rebadged Phaeton? The RR Ghost a 7er? The Porsche Cayenne a Touareg?

        Piece of advice : stop trolling and read more about the car industry, it should help you to get rid of those clichés.

      • Otto

        Your “big FreudeKing brain” should understand by now that the A4, A6, A7 and A8 are built on a specific platform, the MLP, where L stands for Longitudinal. VW cars have a transverse engine configuration, except for the Touareg and the Phaeton.
        The VW brands share some common components (engines, etc) just like BMW with PSA.
        You should also understand that for more than a decade Audi cars are renowned for having the best interior quality, ahead of any other premium brand.

        Questions :Is the Bentley Continental a rebadged Phaeton? The RR Ghost a 7er? The Porsche Cayenne a Touareg?

        Piece of advice : stop trolling and read more about the car industry, it should help you to get rid of those clichés.

    • westcar

      cant you make sense of what you read the figures are separate. what you should be asking should front wheel drive cars be added to premium sales figures then you would have bmw brand so far out in front as they dont have any front wheel drive cars in the fleet. 

      • Otto

        “including the BMW, Mini and Rolls-Royce brands”
        Should the MINI sales be subtracted then?
        What’s about SUVs?

  • FreudeKing

    Well done BMW. I know you can do it – You deserve these great results!

  • viper

    BS.
    I think bmw lost its major fanbase.
    they all moved to betterr things than bmw , since they cant make a descnet good lookiing car.

    • http://www.facebook.com/profile.php?id=1842858183 Ahmad Haziq

      So people don’t buy BMW simply because of its looks? There’s a story needs to be told…

  • 964turboCM

    No matter how much the market thinks Audi as a contender to BMW, I will always think a BMW is superior.  As long as BMW keep the following 3 areas ahead of Audi.
    1. Motor.  There is not even a debate now, BMW has better engines.  Best engine builder in the business.  Ward’s intl engine awards, year after year. Audi is just playing catch up.  Can’t see any of you Audi fanboys can argue that. 
    2. Chassis.  BMW has the perfect lay out of weight distribution.  No other  car company is even close.  EVERY product is near 50:50.   That is just pure homework.  Superior engineering.  I can see the other engineers of other car manufacturer reach a 54:46  and thinking that’s good enough.  To me, I can’t live with knowing my car wasn’t engineer to the max.
    3. Independance.   A lot of people don’t care about this.  But I do.  Of all the car companies out there, BMW is still the most engineering driven car company.  Marketing, logistics, sales as well no doubt.  But definitely less compromises than the other guys, without having a parent company looking over your shoulder telling you want to build, what parts to use, which suppliers, how much to spend,etc.

    • LexusLVR

      LMAO!!!!

      Spoken like a true BMW fanboy.

      Audi just won at Le Mans for the 10th time I believe. That takes good engineering skills for your information as well as a supportive and capable team/driver.

      • 964turboCM

        Purpose built prototypes LMP cars are not even relevant to manufacturing a great vehicle.  It is so far removed, your Audi LMP “good engineering skills” and nunchcuk skills are no where near translated to their street cars. GTE and other near production spec cars is where you see real factory R&D.

        • Lexus LVR

          Bullshit.

          The experience gained from and in motorsport racing trickles down into production cars. The trend has always been this way from day one. A car company that participates in motorsport would be foolish if they didn’t introduce their racing technology in their production cars.

          Racing technology is everything. Clearly Audi has some excellent engineering skills. And so does Mercedes, Lexus, Infiniti etc. BMW isn’t alone in this department. In fact BMW is probably the most OVERRATED of all these brands in terms of engine engineering.

          • 964turboCM

            Ok, right, truth in engineering, never follow.  Again, racing and winning in proto’s has less effect on production cars than  racing and winning in stock cars. That is where you see the most technologies and material science is developed that will trickle down to production cars.  Oh, and stock cars doesn’t mean NASCAR.
            Purpose built racecars are no question superior in technologies, but is as much marketing driven than tech driven.  If you look at race teams who race in LMP or F1, their marketing budget to R&D budget ratio is much greater than a typical touring or GTE cup team.
            BMW overrated?  Lexus is overrated.

    • Otto

      1. Check the “Engine of the year 2011″ rewards, especially the “Best performance engine” category. BMW is 5th, behind Nissan even.
      2. “I can’t live with knowing my car wasn’t engineer to the max”. I can’t attend your funeral, sorry.
      3. The man who brought Audi where there are now is named Ferdinand Piech, one of the best engineer and manager in the car industry. Among many things, he designed the Porsche 917 and pushed for the AWD system in street cars. The 1st BMW X was introduced 5 years after the Quattro. Check Wikipedia.

      BMW is a good engineering company, I don’t deny that but they are turning into a marketing company. The buzz around the 1M  or those limited editions of the M3 are really annoying. So much fuzz for a colour…
      I read a comparo between a M3 GTS and the Nissan GTR 2011 lately (same weight/power ratio). The GTR blasted the BMW in every way. Not to mention the price of these 2 cars. For the price of the GTS you can get a GTR AND a 525i.
      And really, reading some of the comments in here, BMW is really making a good job as a marketing company. Could almost call it the Apple of the car industry.

      • UDMFAN

        BMW has at least 4+ best engines in other category of Engine of the year Awards each year, and when they sum the total points awarded BMW has most of them which always put them in first place in Engine of the year Awards “beside who wins the Engine of the year Award”
        and FYI BMW has at-least 60+ Awards in “Engine of the year Awards” since they started the contest in 1999 and the second is Honda with 25-30+ awards
        so if you u go and check the real work in engines since BMW began until the moment you’ll find that they have the most perfection jobs in engines not to mention that they’re going ECO with fuel but still keeping the performance and power and speed as high as possible
        but what I don’t understand is WHY WHENEVER BMW does something because they want to keep the new-fresh market of Auto (ESPECIALLY THE ECO thing and how they’re trying to make cars that people would buy because they Efficient), people just become nuts and start to criticize BMW in every-single thing.

        just for update BMW was 6th place after McLaren 3.8-litre V8 (McLaren MP4-12C)
        but you have to look at the bright side even though they’re 6th place with (BMW 135i, 1 M Coupe, 335i,
        535i, X3 35i, X5 35i, X6 35i, Z4, 640i, 740i) it’s almost like all BMW lineup of 2011

        hope I made some sense

      • 964turboCM

        like I said, when you are talking about motors. it is not even close.  BMW by a mile.  Case closed. check wikipedia
        http://en.wikipedia.org/wiki/International_Engine_of_the_Year
        Xdrive came after quattro, so what? xdrv is 100% tq split, quattro is 85%.  xdrv is proactive, quattro is reactive.  Both are good no doubt.  AWD for the most part is not an engineering decision. BMW had AWD with the E30 and axed it.  There was no business case for it.  But evidance that Audi is not putting all effort into their cars – Early Audi TT’s are slip and grip AWD.  That is just pure laziness. 
        I have never met Piech, I can’t speak of him.  I am sure there are plenty of talents who work for Audi.  all I am saying is that BMW has more freedom of implementing R&D than other car companies, due to the fact that is independant.  Audi’s are built with more limitations than BMW’s.
         Ltd editions M3′s are marketing driven, no question.  That’s a page out of Porsche’s playbook.  As for GTS vs GTR, Magazines comparos are only good references, but is not end all be all.  There are always faster and cheaper cars.  As much as the magazines pin them against each other, sports cars at the top level are designed with a specific buyer in mind, and they rarely cross shop. The guy who wants to buy a 911 turbo, GTS, ZR1, GTR or R8, is going to get the car, he might look at the others just to reaffirm their  decision.  the buyers who cross shop are in the sub supercar level.

  • 964turboCM

    No matter how much the market thinks Audi as a contender to BMW, I will always think a BMW is superior.  As long as BMW keep the following 3 areas ahead of Audi.
    1. Motor.  There is not even a debate now, BMW has better engines.  Best engine builder in the business.  Ward’s intl engine awards, year after year. Audi is just playing catch up.  Can’t see any of you Audi fanboys can argue that. 
    2. Chassis.  BMW has the perfect lay out of weight distribution.  No other  car company is even close.  EVERY product is near 50:50.   That is just pure homework.  Superior engineering.  I can see the other engineers of other car manufacturer reach a 54:46  and thinking that’s good enough.  To me, I can’t live with knowing my car wasn’t engineer to the max.
    3. Independance.   A lot of people don’t care about this.  But I do.  Of all the car companies out there, BMW is still the most engineering driven car company.  Marketing, logistics, sales as well no doubt.  But definitely less compromises than the other guys, without having a parent company looking over your shoulder telling you want to build, what parts to use, which suppliers, how much to spend,etc.

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  • Kcotneee

    BMW საუკეთესოა და მაგაზე დავა აღარაა სჩირო 

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  • Sam_peno

    i want t know any information about the SUB body construction category any info.. pls send me at my mail ” sam_peno@yahoo.com 

  • Sam_peno

    i want t know any information about the SUB body construction category any info.. pls send me at my mail ” sam_peno@yahoo.com 

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