2012 BMW 1 Series Commercials

1-series | June 6th, 2011 by 8
2012-bmw-1-series-wallpaper-8

BMW releases new videos of the 2012 BMW 1 Series. The new premium compact vehicle was unveiled this past week and consumers’ reactions have been …

BMW releases new videos of the 2012 BMW 1 Series. The new premium compact vehicle was unveiled this past week and consumers’ reactions have been mixed.

BMW will introduce the new 1er to the public at the 2011 Frankfurt Auto Show where an entire lineup of 1er vehicles is expected to be displayed.

F20 1 Series follows the recent instated BMW design language, and in this case, initial impressions seem to be less favorable.

Since styling and taste can be very subjective, we will let the videos below to speak for themselves.

2012 BMW 1 Series Commercials

  • Dougkeeley

    The intended message eludes me.

    In the 2nd video, it’s interesting that they specifically mention the demeanor of the “eyes” and the “arrow-head” shape of the nose.  I mean, why is it necessary to augment the perception of the design through advertising?

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  • LexusLVR

    No commercial in the world can save this monstrosity. I predict that this is BMWs “Edsel” and as a result they’ll go bankrupt.

    • Chris384872

      Naw, it’ll still sell well to badge whores.

  • Chris384872

    This marketing campaign is cringe-worthy.  We don’t want to see BMW using 2 d-bags trying to “connect” with the young generation.  It’s too obvious and annoying.

  • Anonymous

    Dang.  They went from The Driver to two stooges talking about a car as if it will change their lives?

    • Tom221

      I remember those BMW promotional films.  I wish they’d make another round of those.

  • Girl who likes her men gruff

    The days where guys are real guys are long gone. This is what the new generation of men are like. *Where have all the real men gone??**

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