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Advertising battle continues: New Audi ad pokes at BMW

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The advertising battle between Audi and BMW continues with a new episode. The unofficial online ad duel started in 2009 when we first and exclusively …

The advertising battle between Audi and BMW continues with a new episode. The unofficial online ad duel started in 2009 when we first and exclusively reported on Audi and BMW billboards placed in Los Angeles. Coined by us at the time as the “Billboards War”, the content spread virally all over the web and print publications.

Over the months to come, Audi continued their aggressive marketing campaigns and majority of their ads and videos would poke fun at the competitors, and most of the time against BMW.

So it comes as no surprise that the latest Audi video commercial follows the same path. Audi is playing a new spot suggesting their own supply crunch with which the explanatory sentence at the end of the video: “More people are leaving BMW, Mercedes and Lexus for Audi than ever before.”

Remains to be seen whether the ad will help the Ingolstadt-based automaker on their long journey to the top of the American premium market.

Here are other Audi and BMW commercials that poke at each other:

“Meet the Beckers”

“BMW Jump for Joy Part 1

“BMW Jump for Joy Part 2″

“Audi sticking it to its rivals”

[Source: BimmerToday ]

  • Sanii-bmw

     Im sure BMW will make better ad to shout their mount

  • Manny Antunes

     BMW has been taking it on the chin from Audi for a few years now. They’re “pot shots” are starting to wear on me. BMW’s new head or marketing better get his azz in to gear and start cranking out some retaliatory ads or we’ll be the laughing stock of Germany….oh wait, Benz already is..

  • Ginse

     Let me refer to Jeremy Clarkson: “The cocks are driving audi” enough said.

    • viper

      jeremy? are you kidding me? who cres what he thinks , hes an idiot.

  • Ginse

     Let me refer to Jeremy Clarkson: “The cocks are driving audi” enough said.

  • viper

    hahahahahhaa , that hurts , I must say there is some truth there.

  • viper

    hahahahahhaa , that hurts , I must say there is some truth there.

  • Br

     Audi is so cheap that it always critcize other competitors.  Why not just shut your mouth and work on your boring designs.  Mercedes and BMW are competitors but they never do this, can’t Audi be more humble?

  • Br

     Audi is so cheap that it always critcize other competitors.  Why not just shut your mouth and work on your boring designs.  Mercedes and BMW are competitors but they never do this, can’t Audi be more humble?

    • XC

      true, I can’t recognize the difference between Audi models, or years. 

  • Pingback: Advertising battle continues: New Audi ad pokes at BMW | labmw.com()

  • http://www.facebook.com/profile.php?id=100000043833745 Persian Steps

    The Audi’s are a VW with a AUDI Badge n let not forget the If u dont opt for the Quattro versions  the A1, A3, A4, A5,A6 will get front wheel drives n thats Soooo saddd =)))))))))))

    • StraightSix

       …and entry A8 for that matter.

  • Tom Cardone

    that was just stupid. LOL 

  • Alen Residovic

     If I was BMW, I would never play these child games. For example “Audi is better than BMW, or BMW is better than Audi” In my opinion, it makes both of them look childish. Isn’t it enough for BMW to be mentioned in almost every new Audi’s Ad ? To me, that fact tells me that BMW is their biggest problem in their minds. The best answer from BMW to this ad would be, as BMW would act like ” Hyundai is making fun of us… ha ha ” , and the true path is clear… IGNORANCE… Let them play games, by the time, we will be winning new world records in  the “International Engine of the Year competition”

  • Bryce

     I think black always make a vehicle look better… so jumping out of a black vehicle to get into a silver one doesn’t make lot of sense to me, especially if it’s from a BMW to an Audi.

  • wing chun

    as a car enthusiast i have watched a number of audi ads and i think anyone who buys a car due to their ads is simply plain stupid. I have seen many audi ads including the suber bowl ads such as the one with jason statham and im sick of these guys always comparing themselves to benz and bmw…gosh. It has become so bad they are actually doing an ad on people leaving a bmw/bez/lexus……benz and bmw always do ads on strengths of their vehicles but audi…really, one word…CHEAP!!!!

  • http://www.facebook.com/profile.php?id=1781106357 Alejandro Estela Villegas

    That proves how little imagination and low self esteem Audi has as a brand.. they need to constantly attack their competitors in order to sell those crappy Skodas o no VW o no Seats… what the hell they are all the same thing. 

  • http://www.facebook.com/profile.php?id=1781106357 Alejandro Estela Villegas

    BTW, didn’t know Bimmers could drive by themselves… Kudos for that BMW!!!

  • http://www.facebook.com/Whasians Daniel Vu Nguyen Hoang

    BMW’s Solution. Just Drift Circles around Audi and say Can a AWD do this. Even so, Audi knows how to make ads…

  • http://www.facebook.com/Whasians Daniel Vu Nguyen Hoang

    BMW’s Solution. Just Drift Circles around Audi and say Can a AWD do this. Even so, Audi knows how to make ads…

  • http://www.facebook.com/Whasians Daniel Vu Nguyen Hoang

    BMW’s Solution. Just Drift Circles around Audi and say Can a AWD do this. Even so, Audi knows how to make ads…

  • Aeswl22

     this is stupid. the sales records prove themselves, BMW is still #1. Audi can suck it!

    • XC

      Those stupid, reckless Audi drivers can’t recognize a good thing rofl 

    • XC

      Those stupid, reckless Audi drivers can’t recognize a good thing rofl 

  • Manchester Man

    People go for Audis because they dont know much about cars or driving, who on this planet would rather get a VW based FWD as opposed to the beautifully balanced RWD BMW??? Only if your a loser or a hommo who only cares about how their car looks and not how it drives… enough said!
     

  • Matt95amg

     I don’t know why audi makes offensive advertisements, they do it so many times, it’s annoying!

  • Fredyschiftan

     what a joke Audi !!!!!    You are so desperate to be BMW , there is one and only BMW so stay at VW and keep on Copying BMW , these adds are for silly people !!!!  

  • http://pulse.yahoo.com/_YUN7ZXYPK6L7WDGRDTLKL3YQZA TusharA

    Tushar. Hey i wrote a article about the new BMW vision on my blog also recently. I like your blog a lot. Feel free to check my blog out if you like. http://carfanaticz.com/

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