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April 2011: BMW Leads Mercedes in U.S. Luxury Auto Sales By 29 Units

News | May 5th, 2011 by 6

After a close finish in April, BMW is the top-selling luxury brand in the United States. Munich-based automaker took the lead from Mercedes-Benz with 29 …

After a close finish in April, BMW is the top-selling luxury brand in the United States. Munich-based automaker took the lead from Mercedes-Benz with 29 units sold more.

As expected, the 2011 BMW sales continue to receive a boost by the new 5 Series and X3 models. The 5 Series sales rose 77 percent last month. BMW deliveries in the U.S. rose 8.9 percent in April to 18,801 compared to the same month last year.

Deliveries for the first four months of the year rose to 71,417 vehicles, to lead Mercedes’ 71,388 sales and the 64,932 deliveries by Lexus.

With all three automakers producing more compelling products, the top premium brand of the year will be decided by a photo finish. In 2010, Lexus finished the year as the highest selling luxury auto brand in the United States, followed by BMW and Mercedes.

The Stuttgart-based Mercedes-Benz sold 18,042 cars and SUVs last month, 2.3 percent more than a year earlier.

  • http://www.facebook.com/Whasians Daniel Vu Nguyen Hoang

    Thats pretty close. And people say a few people don’t make a difference.

  • Babken

    29 units can’t be regarded as an advantage. Still, the E-Class beats the 5 Series hopelessly. Like I said before, if BMW don’t bring in the 5 Series touring, they will lose the leadership to Mercedes-Benz in the USA.

    • EMPOWER

      the 5 series is the world leader. every month you say the same thing, The E class figures include the coupé as well. I dont even think that all the 5 serise variants are even online yet in the usa not including the touring

    • EMPOWER

      the 5 series is the world leader. every month you say the same thing, The E class figures include the coupé as well. I dont even think that all the 5 serise variants are even online yet in the usa not including the touring

    • Anonymous

      It’s obvious what’s BMW doing here. For the first time 5er is priced higher than E-class in US market. Their are going for the profit, not sales. The profit margin for the 1Q 2011 indicates that clearly: BMW managed to make 11.9% profit margin in that time, while MB stopped at 9.3%

      USD exchange rate is not good for German carmakers, so they rather sell cars where they make higher profit. So, BMW rater sells less cars at higher prices in US, then making more sales just for the sake of it. 5er is BMW’s most profitable product, and they will milk it wherever they can do it most. Right now US market is not the best place for making profits (low prices compared to other markets + bad exchange rate). Btw, on global sales level 5er sedan outsells the E-class.

  • http://twitter.com/mnmn90 Korin Bates

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