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BMW USA sales up 19.6 percent in April 2011

News | May 4th, 2011 by 4
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The BMW Group in the U.S. (BMW and MINI combined) reported April sales of 25,247 vehicles, an increase of 19.6 percent from the 21,111 vehicles …

The BMW Group in the U.S. (BMW and MINI combined) reported April sales of 25,247 vehicles, an increase of 19.6 percent from the 21,111 vehicles sold in the same month a year ago.

Year-to-date, BMW Group is up 18.4% on sales of 90,204 in the first four months of 2011 compared to 76,162 in the same period in 2010.

BMW Brand Sales
Sales of BMW brand vehicles increased 8.9% in April for a total of 18,801 compared to 17,268 vehicles sold in April, 2010.

Year-to-date, the BMW brand is up 12.3% on sales of 71,417 January to April compared to 63,591 sold in the first four months of 2010.

In April, best performing segment was BMW SAV, up 65.0%. The new X3 SAV – now on sale in the U.S. for three full months – was up 253% to 2,277 units; the X5 was up 12.5% to 2,360 units and the X6 was up 36.3% to 522 units. The BMW SAV segment (X3, X5, X6) continues to show growth with sales for the year-to-date up 43.3% to 19,600 in the first four months of 2011 compared with 13,675 in the same period of 2010.

BMW Pre-Owned Vehicles
In April, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 14,521, a decrease of 6.1% from the 15,472 sold in April 2010.

Year-to-date, BMW used vehicle sales are down 2.9% on volume of 53,735 compared to 55,320 in the first four months of 2010.

MINI Brand Sales
MINI USA reported sales of 6,446 automobiles making it the best sales month ever in the U.S. April 2011 sales are an increase of 67.7% over the 3,843 sold in April, 2010.

“The refreshed and expanded MINI model lineup has been driving demand since the first of the year and now rising gas prices mean even more people are open to small,” said Jim McDowell, Vice President – MINI USA. “The U.S. is MINI’s largest market and the addition of the new Countryman offering four doors and All Wheel Drive is a real game-changer, further increasing our appeal.”

Year-to-date, MINI sales in the U.S. are up 49.4% on volume of 18,787 compared to 12,571 in the first four months of 2010.

Table: Sales BMW of North America, LLC, March 2011
April
2011
April
2010
%
YTD
2011
YTD 2010
%
BMW brand

18,801
17,268
8.9
71,417
63,591
12.3
BMW passenger cars
13,642
14,142
-3.5
51,817
49,916
3.8
BMW light trucks
(SAVs)
5,159
3,126
65.0
19,600
13,675
43.3
MINI brand

6,446
3,843
67.7
18,787
12,571
49.4
TOTAL Group

25,247
21,111
19.6
90,204
76,162
18.4

[Source:  BMW ]

  • Manny Antunes

    How long can we keep up this pace… I need a vacation!

  • Manny Antunes

    How long can we keep up this pace… I need a vacation!

  • Babken

    Still, the E-Class leaves no chance for the 5 Series. SHAME on BMW! Something has to be done with the 7 Series as well, since it’s apparent that the S-Class and especially the new A8 are much better performers.

    • wazon8

      What about global statistic? “The BMW brand recorded growth of 20.8% in the first quarter with sales of 321,175 vehicles (2010: 265,809 units). The new BMW 5 Series recorded sharp growth during the quarter under report, more than doubling sales volume to 85,423 units (2010: 39,162 units) and remains the world market leader in its class.” Although it’s still far from clear to me what do you try to derive from sale statistics?

      BTW, on the one hand, you bash BMW for selling less units of 5-er at U.S. market than MB sold units of E-class, despite the fact that 5-er is overall better package, but – on the other hand – you appreciate Audi A8 LWB for providing better performance and bash 7-er LWB, although it’s A8, 500 units of which have been sold in U.S. in April, not 7-er. So, according to your usual logic, you should appreciate 7-er over A8 due to the very fact that more units of it have been sold! You’re very confused person or… perhaps a troll.

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