In December 2010, Martha Stewart and “The Martha Stewart Show” Crew visit BMW’s South Carolina Manufacturing Facility to watch the production of her BMW X3. Martha used the “Build Your Own” online tool on bmwusa.com to customize her own BMW X3 xDrive35i in Sparkling Bronze Metallic exterior, one of three special exterior colors that are only available for BMW X3 custom orders and with a Sand Beige Nevada Leather interior and Fineline Wave Wood Interior Trim.
On April 1st, Martha Stewart announced that Jody Lunsford, a local Virginia crafter and self described “felt fanatic” from Roanoke, Virginia, was the winner of the show’s ‘Simply ReMarthable™ Contest,’ a nationwide search for the most remarkable talent. After culling through over 3,500 entries from everyday chefs, crafters, creators and innovators, Martha Stewart felt that Lunsford’s submission stood above all the rest.
Joe Wierda, BMW’s X3 Product Manager, said: “Every BMW X3 in the world is made at our Spartanburg, SC plant and it was honor to have Ms. Stewart tour the facility to get an inside look at how they are built from start to finish. We were thrilled to take part in the Simply ReMarthable™ contest and are sure that Ms. Lunsford will get many years of enjoyment from this one-of-kind vehicle customized by someone who truly appreciates the importance of excellence and high standards when it comes to the world of design.”
Congratulations to the lucky winner!