Spirit of Ecstasy centenary celebrations will take place at Salon Privé this year, as Rolls-Royce Motor Cars toasts 100 years of the famous flying lady hood figurine.
The event, which takes place from 22nd to 24th June, will be held this year at Syon Park, West London, a venue that played host to more than 100 Rolls-Royce models at the end of a centenary drive through London in February. Rolls-Royce will return with a stand that includes a Rolls-Royce Phantom Drophead Coupe and Rolls-Royce Ghost.
Rolls-Royce will also present 102EX, the Phantom Experimental Electric. This prototype test vehicle is powered by the world’s first all-electric drivetrain for the super luxury segment and will make its UK show debut at Salon Privé this year.
As well as modern Rolls-Royce models, heritage will be well represented, with a dedicated class in the Salon Privé Concours d’Elégance. This has already attracted a 1911 Rolls-Royce Silver Ghost, a 1923 Rolls-Royce Tourer and a rare 1927 Phantom I Udaipur Hunting Car.
Rolls-Royce has been involved with Salon Privé since the inaugural event in 2005. Salon Privé co-founder David Bagley, explains: “Rolls-Royce is coveted in its modern form, cherished for its heritage and admired for its exclusivity and uncompromising approach to luxury. Salon Privé has developed to embody each of these aspects and attracts those who appreciate it.”
Three big changes occur for Salon Privé in 2011. The three-day celebration of supercars, classic cars and luxury brands relocates to the spectacular 200-acre Syon Park, the London home of His Grace, The 12th Duke of Northumberland and takes place one month earlier than previously, on 22nd – 24th June, placing it at the centre of the British summer season calendar.
This year’s Salon Privé also incorporates a brand new “Quintessentially English Cars” sale by international collector car specialists, RM Auctions.
One thing that does not change is the all-inclusive approach to hospitality; each guest ticket offers full access to all areas of Salon Privé, lobster lunch, afternoon tea and unlimited complimentary Pommery champagne.
[Source: Rolls Royce ]