Cutting to the Chase of the BMW M5 Press Release

BMW M5 | April 4th, 2011 by 7
BMW-M5-Concept-46

The purple prose that the PR people have conjured up for the press release of the M5 is thick enough that you can cut it …

The purple prose that the PR people have conjured up for the press release of the M5 is thick enough that you can cut it with a knife. There are seven pages filled with every positive adjective known in the English language (well, that’s exaggerating, but not by much).

It’s time to roll out the patented ‘Calvin & Hobbes’ transmogrifier to see if we can’t make sense out the gilded lily that is the press release. Fortunately not as many pages come out the back end of the transmogrifier as went in the front.

Without further ado, here’s the translation:

Cutting to the Chase of the BMW M5 Press ReleaseWe are building a new M5. It has a turbo eight cylinder engine; you will like it. It has a lot of thrust and it is 25% more economical than the engine it replaces. It has a seven speed DCT gearbox. You will like it too. It even uses Drivelogic (but don’t confuse that with the Drivelogic we used in the seven speed SMG transmission, this is a DCT and you will like it).

The styling is exceptional (if we do say so ourselves). But this version of the M5 is more subdued than the E60 version. Think of this as returning to the Q-ship roots of the E39 M5. And of course, it has lots of aerodynamic functionality and bits to handle the turbocharged engine and airflow of such a high speed sedan, that we think of as a sports car.

But wait, there’s more! The suspension has been tuned to M specifications and there is an Active Limited Slip differential thrown in for good measure.

Just remember, the new M5 coming to a dealership near you. Maximum driving fun for you and four passengers.

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  • viper

    rubbish. not convincing at all. who says you will like it? maybe you like the e60 , or rs6 , much much more already

  • M5Fan

    LOL Funny. I saw the press release today and though the same thing…what a waste of words. Get to the point and spell out the advancements.

  • http://www.facebook.com/people/La-Ma/1681833435 La Ma

    lot of BS again. BMW is loosing the campaign. It will be a great car for sure, but the media coverage and press releases are horrible. Its like JOY all over. What a rubbish marketing policy.

  • Machester Man

    WHERE’S THE SIDE SKIRTS??? they look like the same ones that are on the SE models!!!

  • RayS

    It is conservatively a good design, but the Shanghai CS concept was far better. If only they use that design to put this engine on, that would have been a remarkable, a worthy competitor for the Panamera.

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