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BMW U.S. Sales up 12% in March 2011

News | April 2nd, 2011 by 12
bmw-usa-sales-2011

The BMW Group in the U.S. (BMW and MINI combined) reported March sales of 26,382 vehicles, an increase of 21.7 percent from the 21,670 vehicles …

The BMW Group in the U.S. (BMW and MINI combined) reported March sales of 26,382 vehicles, an increase of 21.7 percent from the 21,670 vehicles sold in the same month a year ago.

Year-to-date, BMW Group is up 18% on sales of 64,958 in the first three months of 2011 compared 55,051 in the same period in 2010.

“Three months into 2011, we’re now seeing our consumer base becoming increasingly comfortable with the moderate pace of economic recovery,” said Jim O’Donnell, President and CEO of BMW of North America, LLC. “Those with attractive vehicles, such as the new BMW 5 Series and X3 and the MINI Countryman, are right in the sweet spot of opportunity as we are seeing with the X3 and the Countryman accounting for more than 9,000 year-to-date sales of the BMW Group in the U.S.”
BMW U.S. Sales up 12% in March 2011
BMW Brand Sales
Sales of BMW brand vehicles increased 12.4% in March for a total of 20,295 compared to 18,060 vehicles sold in March, 2010.

Year-to-date, the BMW brand is up 13.6% on sales of 52,617 January to March compared to 46,323 sold in the first three months of 2010.

In March, best performing vehicles included the new X3 SAV – now on sale in the U.S. for two full months – up 270% to 2,648 units; the 5 Series, up 55.6% to 4,491 units and the 7 Series, up 40% to 1,027 units. The BMW SAV segment (X3, X5, X6) continues to show growth with sales up 36.5% from the previous March.

BMW Pre-Owned Vehicles

In March, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 14,773, a decrease of 7.3% from the 15, 938 sold in March 2010.

Year-to-date, BMW used vehicle sales are down 1.6% on volume of 39,214 compared to 39,848 in the first three months of 2010.

MINI Brand Sales
MINI USA reported sales of 6,087 automobiles making it the best March and the 2nd best sales month ever in the U.S. March 2011 sales are an increase of 68.6% over the 3,610 sold in March, 2010.

Year-to-date, MINI sales in the U.S. are up 41.4% on volume of 12,341 compared to 8,728 in the first three months of 2010.

Table: Sales BMW of North America, LLC, March 2011
March
2011
March
2010
%
YTD
2011
YTD 2010
%
BMW brand

20,295
18,060
12.4
52,617
46,323
13.6
BMW passenger cars

15,361
14,445
6.3
38,176
35,774
6.7
BMW light trucks
(SAVs)
4,934
3,615
36.5
14,441
10,549
36.9
MINI brand

6,087
3,610
68.6
12,341
8,728
41.4
TOTAL Group

26,382
21,670
21.7
64,958
55,051
18.0
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  • Babken

    The E-Class still hopelessly beats the 5 Series. When will BMW finally realize that they should bring the touring to the USA since their 5 Series GT is an absolute failure? If they don’t the E-Class will reign supreme in its segment.

    • Anonymous

      Mind E-coupe & E-cabrio & E-Touring & E AMG are included in E-class sales. Especially Coupe & Cabrio contribute to such high figures.

      While 5-series sales include 5er sedan & 5er GT only. Btw, 5er GT sells much better then any 5er touring ever did.

      E-sedan vs 5er Sedan: 5er leads the sales.

      • Babken

        The 5er doesn’t at all. Here are the figures for this year:
        BMW 5 Series sedan: 12,624 units;
        Mercedes-Benz E-Class sedan: 13,192 units. So the E-Class trumps the 5er in the USA. Next time learn the facts before making irresponsible comments.

      • Babken

        The 5er doesn’t at all. Here are the figures for this year:
        BMW 5 Series sedan: 12,624 units;
        Mercedes-Benz E-Class sedan: 13,192 units. So the E-Class trumps the 5er in the USA. Next time learn the facts before making irresponsible comments.

    • Micboh008

      You are surprising me. I would never think that you would write that E-class beats BMWs 5-series. Although, sales numbers does not necessarily indicate that one car is better than another. Still BMWs sales beat Mercedes sales in the C-class and 3-series segment, and that does not mean that BMWs 3-series is better.

  • Babken

    Moreover, MB also beats BMW in Q1 in terms of sales. It testifies to BMW’s weak marketing policy in the USA.

  • Babken

    Moreover, MB also beats BMW in Q1 in terms of sales. It testifies to BMW’s weak marketing policy in the USA.

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