AutoNews: Why BMW is ‘no longer just a car company’

News | March 24th, 2011 by 4
P90074325

Paul McVeigh of Automotive News Europe writes an interesting article on BMW’s transformation from just a car company to an enterprise that offer different services. …

Paul McVeigh of Automotive News Europe writes an interesting article on BMW’s transformation from just a car company to an enterprise that offer different services.

In an interview for AutoNews, Ian Roberton, BMW sales and marketing chief, said the company “is no longer just an auto company.” Robertson further explored the subject by adding that BMW aims to become a “mobility solution provider” as well and the new car-sharing program is just the beginning.

Earlier this week, BMW launched the DriveNow car-sharing services which aims to sign around 1 million customers by 2020.  BMW wants to capitalize on the Y-generation that lives in large cities and have less desire to own a car. DriveNow gives people access to cars on-demand, similar to the Zipcar program offered in the U.S., or the Mercedes’ Car2Go.

AutoNews: Why BMW is no longer just a car company

If a sell can’t take place, BMW is looking to introduce a new revenue stream with the DriveNow program. A study by Frost & Sullivan says that by 2025, 60 percent of the global population will be urban, therefore traffic congestions and pollution will decrease the number of cars sold.

Just a month ago, BMW unveiled their new sub-brand “i”, as well as their BMW i Ventures Fund aimed at mobile developers. As AutoNews mentions as well, BMW plans to become a “mobility solutions provider.”

In-car connectivity is also a hot topic within BMW and for the first time at an auto show, there more ConnectedDrive engineers than designers. The Vision ConnectedDrive showcased the capabilities within a car rather than focusing on thee exterior design.

In order to evolve, BMW has to expand its reach into different areas, therefore expect more unique initiatives to come out of the Munich Headquarter.

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  • http://www.jazelauto.com/ Automotive SEO

    `It’s either a very good move or a very bad one…. It can be bad because usually companies provide the best products when they focus on one thing only (cars). It can be distracting if they try to be “too much” at one time. However if done right it can take them to another level. I also think the car sharing concept will only work in either Europe or perhaps NYC. Most American’s can’t live without a car plus public transportation isn’t as good here as it is in Europe.

  • Nick Lewis

    How long does the 3I last before needing recharging? You should include this in your advert.

  • http://pulse.yahoo.com/_LTFQPS4NZYQCBA3RVM7A5DNV2M Gary Clarke

    bmw number

3D Design 125 125 125 125 Endurance Warranty

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