The BMW Massachusetts Co-Op has signed on as the official vehicle of the Pan-Mass Challenge and as the sponsor of the PMC’s hub site at the Massachusetts Maritime Academy (MMA), which serves as a finish line for thousands of one-day riders and as the half-way point for two-day riders.
As the official vehicle of the PMC, BMW Massachusetts Co-op will provide the PMC with two lead cars and five vehicles to support cyclists along the 360 miles that make up the event’s 11 routes.
At MMA, riders will be invited to relax and recoup at the BMW Rider Village, a hospitality area for PMCers featuring a lounge, satellite television, and more.
The BMW Massachusetts Co-op is a group of BMW dealerships that includes BMW Peabody, Herb Chambers, BMW Sudbury, BMW Shrewsbury, BMW of Cape Cod and BMW Gallery of Norwell and Norwood.
Starting in mid-March, the BMW Massachusetts Co-Op will invite PMC riders and volunteers to submit their photos to www.bmwmosaic.com, where photos will be collected and turned into a 10 x 20 foot photo mosaic wall at the BMW Rider Village. In addition, BMW Boston Co-Op will lead training rides this spring and summer from its Greater Boston area dealerships. Information will be available at www.bmwmass.com/pmc
Co-op leaders say they support the PMC because of important work riders are doing all year long to raise money for cancer research and treatment.
“The Massachusetts BMW Dealers are proud to join the thousands of dedicated members of the PMC community in supporting the efforts and goals of the Pan-Mass Challenge,” said Marshal Cabot, general manager of BMW of Peabody.