The BMW X3 Difference Event

BMW X3 | March 4th, 2011 by 6
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The BMW X3 marketing campaigns continue to intensify here in North America. After the X3 Mountain Driving events, the company announces a new offering: BMW …

The BMW X3 marketing campaigns continue to intensify here in North America. After the X3 Mountain Driving events, the company announces a new offering: BMW X3 Difference Event.

“Difference Event” translates into an event where BMW customers and not only, will have the opportunity to test the new X3′s competition as well. During the driving event, customers will be able to fairly assess the qualities of different premium sports utility vehicles.

Here is the description of the event as provided by BMWNA:

You’re invited to experience the difference when the all-new BMW X3 takes on the competition. It’s an event that will have you talking for weeks to come. Get behind the wheel of the exhilarating BMW X3 SAV®, and then, at the same event, get behind the wheel of one of its competitors – and experience the difference.

The BMW X3 Difference Event

You’ll feel how the smooth power of a BMW engine, harnessed by the efficient 8-speed automatic transmission, stacks up against the competition. You’ll discover how xDrive, BMW’s intelligent all-wheel-drive system, helps keep you in control in virtually any conditions. To top it all off, you’ll enjoy the X3’s beautifully crafted interior and comfortable seating for up to five adults, with an additional 26 cubic feet of cargo space. It’s all part of this incredible one-day-only driving event.

As our thanks for participating in The BMW X3 Difference Event, you’ll be able to take advantage of an exclusive offer. Purchase or lease an all-new 2011 BMW X3 – and take delivery by June 30 – and you’ll receive a $500 gift card good toward any select BMW X3 vehicle accessories, such as a Luggage Rack, Lockable Roof Box, Apple iPhone® Snap-in Adapter, or Bicycle Lift System, excluding labor charges.

Don’t miss the chance to experience The BMW X3 Difference Event. While you’re at our BMW center, don’t hesitate to ask about other BMW models. Discover why BMW is The Ultimate Driving Machine®.

Spaces are limited for this event, so sign up now for your preferred driving time slot. To register, please visit bmwusa.com/X3Difference or call 1-866-905-4BMW (4269).

The event sounds like a great opportunity for those of you that have been asking the eternal question: X3 vs. Q5 or GLK. If you’re going to attend the event, please feel free to let us know what your impressions were.

  • BMW5151

    Participated in the event in the LA area recentlly. While the X3 was the better performer (either engine) vs. the Q5 2.0T, the Audi seemed more “premium” due to the more elegant design both exterior, interior design/quality, and the better sound insulation,. I understand why Audi said they don’t fear the launch of the X3 affecting the Q’s sales in the US.

    And, for what it is worth, I just took delivery of an X3 35i.

  • Tima

    Everybody knows great BMW engineering. But it doesn’t matter when you have the archaic front design car. GLK is better because this is a harmonious car: good engine, aggressive design and absolute image.

  • MC

    I have purchased my 2011 X3 Xdrive28i and is great on gas. I got 7l/100km on hwy. It used premium gas but it uses less.
    Plus the Brake Regeneration feature is excellent especially on city driving – it is a hybrid part of the vehicle that charges the battery when you come to a stop.
    Interior and body is also great and the 8 speed tiptronic is great+++

  • JT

    I attended the event recently. Pretty gutsy on BMW’s part.

    Coincidentally, I have been considering all three vehicles, and the opportunity to drive all three was very welcome.

    Before the event, I was leaning toward the Mercedes. Driving all three back to back changed that – the Benz drove like a pig compared to the other two!

    I was very impressed by the 2.0t – it had a lot of grunt coming out of the corners, and a very nice interior.

    But BMW’s confidence was well founded. I’ve placed an order for the X3.

  • http://twitter.com/Mike99 Mike99

    I AGREE with BMW5151 – Totally enjoyed the BMW X3 Difference Event. I participated at BMW Of The Main Line and found the Audi Q5 a tough competitor. Although the Audi’s interior did seem more “premium” I felt the buttons and controls were flimsy and easily broken. IMO.

    FYI – I Pre Ordered the BMW X3 35i.

  • http://twitter.com/Mike99 Mike99

    I AGREE with BMW5151 – Totally enjoyed the BMW X3 Difference Event. I participated at BMW Of The Main Line and found the Audi Q5 a tough competitor. Although the Audi’s interior did seem more “premium” I felt the buttons and controls were flimsy and easily broken. IMO.

    FYI – I Pre Ordered the BMW X3 35i.

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