Jaguar to build a BMW 1 Series competitor

Rumors | February 10th, 2011 by 11
Jaguar BMW 1er AutoExpress 750x500 Jaguar to build a BMW 1 Series competitor

Jaguar’s extended plan to become an important player in the premium segment is taking a new form. Jaguar’s response to the 5 and 7 Series, …

Jaguar’s extended plan to become an important player in the premium segment is taking a new form. Jaguar’s response to the 5 and 7 Series, XJ and XF models, have been highly praised by many automotive journalists., but now the Tata-owned company is looking to expand into a more profitable segment: the entry-level premium segment where BMW 1 Series is positioned.

UK magazine AutoExpress reports on a rumor that Jaguar is currently evaluation a premium hatchback conceived to go head-to-head with the BMW 1 Series, Volkswagen Golf and Audi A3 is on the way.

Even though recently, Adrian Hallmark, Jaguar’s global brand director, said “we won’t have a 1-Series-sized car for five to 10 years, but we’re working on some compelling alternative bodystyles that are anti-German luxury car establishment”, AutoExpress goes ahead and speculates on a possible design idea.

Jaguar BMW 1er AutoExpress 655x436 Jaguar to build a BMW 1 Series competitor

Same magazine mentions that power is likely to come from a pair of turbocharged four-cylinder engines – one petrol, one diesel – while the underpinnings will be borrowed from the Range Rover Evoque. The car will maintain a front-wheel drive platform that will allow for weight and cost savings.

We believe a Jaguar model in the compact class will be a great asset and we are excited to see how the project will develop in the coming years.

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