Jaguar to build a BMW 1 Series competitor

Rumors | February 10th, 2011 by 11
Jaguar BMW 1er AutoExpress 750x500

Jaguar’s extended plan to become an important player in the premium segment is taking a new form. Jaguar’s response to the 5 and 7 Series, …

Jaguar’s extended plan to become an important player in the premium segment is taking a new form. Jaguar’s response to the 5 and 7 Series, XJ and XF models, have been highly praised by many automotive journalists., but now the Tata-owned company is looking to expand into a more profitable segment: the entry-level premium segment where BMW 1 Series is positioned.

UK magazine AutoExpress reports on a rumor that Jaguar is currently evaluation a premium hatchback conceived to go head-to-head with the BMW 1 Series, Volkswagen Golf and Audi A3 is on the way.

Even though recently, Adrian Hallmark, Jaguar’s global brand director, said “we won’t have a 1-Series-sized car for five to 10 years, but we’re working on some compelling alternative bodystyles that are anti-German luxury car establishment”, AutoExpress goes ahead and speculates on a possible design idea.

Jaguar BMW 1er AutoExpress 655x436

Same magazine mentions that power is likely to come from a pair of turbocharged four-cylinder engines – one petrol, one diesel – while the underpinnings will be borrowed from the Range Rover Evoque. The car will maintain a front-wheel drive platform that will allow for weight and cost savings.

We believe a Jaguar model in the compact class will be a great asset and we are excited to see how the project will develop in the coming years.

11 responses to “Jaguar to build a BMW 1 Series competitor”

  1. pimeto says:

    Deam, they will never start making nice looking Jags ….

  2. Geoff says:

    Well, at least it’s better looking than the 1 series.

  3. Artmic says:

    cut the extra doors and it looks better than a 1 series for sure.

  4. Jag says:

    what’s the rear handle for?

    • Laszlo says:

      to open the rear door just like on the 1 series 4 door hatchback.

      • Jag says:

        Do you see the rear door(s) in this picture?
        I just mean that this is a bad rendering, they took a photo of the XJ, cut the tail, shortened it a bit, erased some lines and call it exclusive image =.=

  5. Clinton says:

    the X-type was coined “baby Jag” So what do we call this?

  6. BMfan says:

    This is a beautiful little thing.

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