By the Numbers – January 2011: Mercedes-Benz and BMW ahead of Lexus

News | February 10th, 2011 by 6
january-2011-automotive-sales

January 2011 sales report numbers indicate that all three of the German luxury brands saw a significant increase in the total of units sold in …

January 2011 sales report numbers indicate that all three of the German luxury brands saw a significant increase in the total of units sold in the United States.

Compared to same period of time in 2010, BMW sales increased 20 percent, Audi also publishes a 20 percent increase while Mercedes-Benz reports 14 percent raise. Although showing the smallest percentage gains, Mercedes-Benz took the German luxury sales crown last month in the U.S. market, a change from December 2010 when BMW sat at the top of the luxury sales.

In January 2011, BMW sold January 15,905 vehicles. Best performing vehicles included the new X3 SAV – officially on sale in the U.S. for only two weeks – up 273.3 percent to 1,075 units; the 5 Series, up 76.2 percent to 4,350 units and the facelifeted X5, up 23.6 percent to 3,038 units.

By the Numbers   January 2011: Mercedes Benz and BMW ahead of Lexus

Mercedes-Benz managed to sell 17,273 vehicles in January. Best-selling Benz was the E-Class with 4,795 units. The C-Class sales grew 3.6 percent to 4,172 models sold. The M-Class SUV reported sales of 28.9 percent over last January, or 2,484 vehicles. Mercedes also saw impressive growth for its diesel models, with sales of Bluetec-powered products growing nearly 136 percent.

2010 was the best sales year ever for Audi. Ingolstadt-based automaker sold 100,000 units and 2011 has started on the positive side as well. In fact, this past month was Audi’s most successful January in history, moving nearly 7,812 off dealer lots across the U.S. BMW X3′s biggest competitor, the Q5 compact crossover, continues to show remarkable sales numbers, 1,584 units sold (a 50.9-percent increase over last year). A4 remains the best sold Audi in the United States with 2,483 units. Audi’s larger SUV, the Q7 sold to 756 customers, 59.8 percent improvement over last January. The all-new Audi A8 shows 450 units sold, but still lower than the 626 7 Series sold in the same month.

Lexus has been dominating the luxury sales for years, but January sales are an indication that their reign on the top of the throne might be over. The Japanese automaker reported a decline of 17 percent in the sales department last month with just 12,860 deliveries.

From U.S.-based automakers, General Motors showed impressive numbers as well, up 23 percent in January, with the luxury-brand Cadillac up an astonishing 49%.

By the Numbers   January 2011: Mercedes Benz and BMW ahead of Lexus

Chart by Autoblog

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  • Babken

    Horatiu,
    We’ll have to deduct the Sprinter sales numbers. If we do that, we’ll have 16,398 units of Mercedes-Benz and thus a tiny advantage which will be bitterly smashed by BMW.

  • Babken

    Horatiu,
    We’ll have to deduct the Sprinter sales numbers. If we do that, we’ll have 16,398 units of Mercedes-Benz and thus a tiny advantage which will be bitterly smashed by BMW this year.

  • Decker

    In case you’re interested, AutoWeek is doing a poll to pick the best sporty coupe: http://www.autoweek.com/apps/pbcs.dll/poll?Category=awfcpoll

  • Mothibi

    Projections aside, the reality is that Mercedes Benz has pipped BMW to the post! You can remove the Sprinter for all I care as super brand (MB) fan. Wait until MB introduces smaller cars to rival your BMW’s 1 series & X3, VW’s Golf & Audi’s A1, A3 & Q5! Basically, the odds are heavily stacked against MB as it doesn’t compete in the lower segments!!!

    “The Best or Nothing”

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