In an interview for Automotive News Europe, Ian Robertson, member of the Board of Management of BMW AG responsible for Group sales and marketing, said BMW may lease out its Megacity Vehicle on a short-term basis, rather than offering it for sale.
“We’re looking for an alternative to traditional purchase or leasing of a vehicle,” sales chief Ian Robertson said. ”We don’t want to sell the car, but rather the use of the car,” he said. The ‘Car to Go’ concept “is an interesting approach,” Robertson told Automobilwoche, the sister publication of Automotive News Europe.
Furthermore, Robertson said “more and more people in large cities are looking for an alternative to the ownership of a vehicle.” Car sharing is what Robertson is most likely refer to.
Last month, Dr. Robert Reithoffer, BMW CEO, said initially the Megacity will be an expensive vehicle.
AutoNews says BMW would find it hard to recoup the high development and production costs of the Megacity Vehicle through sales. The final cost of the vehicle could prove too expensive for buyers. The Megacity EV could follow the same short-term leasing concept as the ActiveE and MINI E models.
Same publication mentions the car’s exact model name is expected to be announced by BMW on Feb. 21.
With countless hours and money invested in research and development, and recently field tests completed with the MINI E, the new Megacity family will drive BMW into a new segment where they intend to become the world’s leader in premium electric vehicles.
BMW Megacity Vehicle Rendering
At launch, Megacity will be offered in a two-door, four-seat configuration. The car will measure around 157 inches. In the future, the MCV sub-brand will include two additional models. First one due in 2015 and dubbed ICV, short Intracity Vehicle, will be a two-door, two-seat car. In 2017, UCV – Urban Commuter Vehicle -will extend the length of the initial MCV and has four doors while hosting five people.
BMW Megacity is powered by a lithium-ion battery with 35 kWh of capacity placed below the vehicle’s floor. Rear-wheels approach remains in BMW’s philosophy and the power is sent to the rear wheels through a rear-mounted 150-hp electric motor. Driving range is expected to top at 100 miles and top speed at 95 mph.
A concept version of the Megacity is expected to debut this fall at Frankfurt Motor Show.[Source: Automotive News ]