Canadian magazine Sympatico Autos sat down with BMW M Boss, Dr. Kay Segler, to further chat on the new BMW 1 Series M Coupe.
Here is an excerpt from the article, along with the video interview:
“Whereas others tend to go towards supersports cars which you can only afford once you turn 60, we want to offer something more affordable and I am eager to see whether this is a new trend. Some others are already announcing that they have similar cars coming – and why not? The pioneer always sets the pace.”
Segler’s not the kind of man to boast frivolously. M has had more than its share of pioneering cars: the mid-engine M1; the first uber-saloon, the M5; and the everyday racecar for the road, the E30 M3. But, Segler is as frank about his firm’s shortcomings as he is about its successes.
Before the interview, we asked BMW Club members in Canada for questions they wanted us to put to Segler. What we got instead were complaints. The biggest gripe from this old guard – who rev their E30 M3s in anger at the mere mention of an “M Button” – is that the 1M is simply too heavy, making it impossible to get that light, nimble, balanced and connected feel that ensured the early cars easy entry into the hall of fame.
“It’s an uphill battle,” Segler admits without hesitation. “Two cylinders less is reducing weight, but on the other side the turbo is adding weight.”