The 2012 London Olympic Games are nearly a year away and automakers are beginning to ramp up their marketing leading to the world class event. Next year, the London Olympics will also be govern by sustainability and technology advancements coming from automakers around the world. BMW has already announced the launch of the Megacity vehicle around the kick-off date of the Olympics and an impressive fleet of EfficientDynamics vehicle will be at the disposal of officials and not only.
Rolls Royce, the luxury automaker, is also joining the “eco-friendly” movement and according to UK newspaper DailyMail, the Goodwood-based carmaker is working on a hybrid or electric vehicles for the 2012 London Olympic Games.
Speculations around a “green” rolls have been going around for quite some time now and the highly successful Ghost model is the main driver behind this. The company sells about three Ghosts to every one Phantom.
In a follow-up conversation, Torsten Mueller-Oetvoes confirmed ‘all options’ for alternatively-fuelled vehicles were being considered.
The company’s flagship $500,000 Phantoms currently manage just 15 miles to the gallon.
With the world’s eyes watching the 2012 Olympics – where parent company BMW will be showing off their low-emissions cars to ferry 80,000 VIPs to and from venues – it could be the perfect opportunity to showcase just such a vehicle running on electric power, or even a fuel-cell.
Mr Mueller-Oetvoes said: ‘We are not going to make any rash decisions. It would be wrong for the brand and wrong for our customers if we were to take a decision without fully exploring all options.’
Could this be just an “on-off” model? We will find out soon enough…