Video: BMW X3 Design Explained by Adrian Van Hooydonk and Erik Goplen

BMW X3 | January 12th, 2011 by 5
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Erik Goplen, BMW X3 Exterior Designer, joins BMW’s Chief of Design Adrian Van Hooydonk in describing the exterior design of the new X3. The American …

Erik Goplen, BMW X3 Exterior Designer, joins BMW’s Chief of Design Adrian Van Hooydonk in describing the exterior design of the new X3. The American designer, working as a creative director for DesignworksUSA, also designed the BMW E46 3 Series Coupe, one of the most popular and highly appreciated 3 Series to date.

His passion for cars can be seen throughout the video and the new X3 certainly gets a more personal feel under his pen. The new X3 launched late last year and BMW has high hopes for compact SAV in the United States. According to our sources, sales have been starting to reach the desired levels and the build-to-order program offered by BMW is beginning to take off.

The three minutes video will take you behind the scenes of the new X3, but to learn even more about the design language, feel free to revisit our exclusive interview with Goplen.

Video: BMW X3 Design Explained by Adrian Van Hooydonk and Erik Goplen

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  • Gig

    Can they explain why the old one was more beautiful?
    I don’t understand how they can do that rear side…. it’s very ugly

  • Ruslan-Kz

    How it possible to explain the design? It’s not a theorem. Car speaks for itself or not. Feeble designers. Only one exception – Nader Faghihzadeh.

  • Rob

    I had my X5 35d at the dealer last week and saw the new X3 there. Frankly, I was shocked at how plain it looked. And the interior was really not good at all. Nothing like the new 5 or 7 series or 5GT. Compared to the Q5 and Lexus it was shockingly plain. After 7 years this is what they come up with? Amazingly disappointing.

  • Andrey

    f25 is COOL. hello from russia!

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