Mercedes-Benz plans BMW Mega City rival

News | January 4th, 2011 by 24
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The premium electric vehicles market is starting to heat up. Mercedes-Benz, BMW’s old-time and classic rival, has kicked off styling studies into a range of …

The premium electric vehicles market is starting to heat up. Mercedes-Benz, BMW’s old-time and classic rival, has kicked off styling studies into a range of new alternative-drive city cars as part of a project known internally under the working title Mega City Mobility.

According to Autocar UK, the new MB electric vehicle is aimed at the 2013 BMW Megacity Vehicle, rumored to be unveiled in a concept form within the next few months. The car is being styled at the company’s Yokahama-based studio in Japan under the direction of Holger Hutzenlaub, who heads the Mercedes-Benz Advanced Design Studios.

Interesting enough, Autocar managed to get some exclusive photographs that reveal a range of ideas that have already come out of the Mega City Mobility project, including sketches and a clay model of a stylish new one-box offering.

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Same UK magazine mentions that Mercedes-Benz took the decision to start the Mega City Mobility project in Japan based on the country’s acute lack of space and the solutions that are being generated to provide an increased standard of living in large cities.

One of the first products to stem from Mercedes-Benz’s Mega City Mobility project will be the new Smart E-scooter, a similar offering as the new MINI E Scooter.

In the same premium electric market, Audi is planning their own city vehicle set to come off the same platform as parent company Volkswagen’s new Up city car.

BMW plans to launch their first Megacity in 2013 as a car that caters to mobility and urban environment. BMW believes that the Megacity vehicle will be the first volume-produced automobile to employ the significant benefits afforded by carbon technology.

More on BMW Megacity Vehicle

[Source: Autocar ]

24 responses to “Mercedes-Benz plans BMW Mega City rival”

  1. X5SoB says:

    Audi and Mercedes playing catch up to BMW. MB’s name isn’t even original. You can bet viper won’t have a sensible comment on this one!

    • plaxico says:


      Your self given nick ” s o b” explains a lot. Go drive that Prius that ur Misses picked for you

      • wazon8 says:

        How does consideration concerning nick “SoB” relate to the topic? Didn’t MB name their project Mega City Mobility? Isn’t it more than similar by name to BMW’s Mega City Vehicle project? No doubt, someone is ridiculous here and that’s you, plaxico.

        • plaxico says:

          actually waz , s o b x 5 and bmw’s are very much linked together, much like that age number in ur nick and bmw.

          Well Mercs sketches look magnificent !!!!! look how beautiful that looks.If its gonna look anything like these sketches is gonna be a winner. Bmws Megawhocares look like Twingo or something

          • wazon8 says:

            “Well Mercs sketches look magnificent !!!!!” Its look is as magnificent as that of any small Peugeot’s hatchback. If you find originality here, then you should check what people drive in Europe – numbers of Peugeots in similar design language. Since you know Twingo, it shouldn’t be harder than looking at the nearest parking lot. You can also congratulate to each new Peugeot hatchback owner on having a car with – as you put it – magnificent look.

        • viper says:

          wazon ur just stupid. do you always try to suck everyones ?

          • X5SoB says:

            If you just examine the atrocious lack of grammar, punctuation, capitalization, spelling, and logic, you will see who is actually the stupid one.

          • wazon8 says:

            I wish you said this in face of me.

            You fixed on some idea and the only way you’re able to “defend” it is eighter to throw some empty slogans or to go into ad personam argument. No chance on any merithorical discussion with you. It would be much better for MB image here, if they didn’t have any proponents at all than having such proponents as you and your plaxico.

            Get some life finally. If you weren’t such an asshole, I would probably feel sorry because of your boring life. Although boreness of your life is the part of explanation, why you’re trolling here all the time.

      • viper says:

        MB car will be 10 times better than bmws ugly city car…I bet that MB will be driving on the streets even sooner than bmw. kiss my arse fans.

  2. Beerman says:

    Not very surprising since a certain ex-BMW designer probably spilled the beans on BMW’s MCV plans when he joined Mercedes-Benz before returning to BMW with a promotion!

    • Doug says:

      how did they let that happen? surely they’d have ironclad non-competes for anybody with access to sensitive / strategic stuff.

      • Beerman says:

        The non-compete is just a time period of 3-6 months (one year for Bangle) in which they can’t work for a competitor.
        They can’t erase the brain of a designer…

  3. Heddlu_Cymru M5 says:

    Whow I didn’t expect this to happen. Now everyone, Mercedes and Audi are playing catch up! So viper, ”The Best Or Nothing” much? Now who’s the daddy again? *sly*

    • Doug says:

      I’m not sure they are playing catch-up. Everybody’s seen the future and are working on designs. BMW just established it’s presence and branding in that area much earlier.

      Probably, anyway.

  4. Laszlo says:

    the worst thing is that its not a catch-up ! MB’s A classe and Audi’s A1 already a small city-only vehicles. So BMW is actually doing the segment exploration.
    MB always said they will go a step down from the A-Classe, they merely waited for the right timing. I have seen sketches several years ago.
    But I want to point out that also BMW has had plans for city vehicles as far as 1993. So when MB introduced the A classe BMW did have an answer but they did not feel the pinch so they skipped on that.
    Also they had no useable FWD platform, but now Mini gives BMW an excellent FWD platform.

    Instead of fighting who’s better, lets sit back and watch. Its a game and an entertaining one for us customers.

    I love to see new cars coming out (not in a way BMW does it in a past year) so I love the new plans and concepts.
    Just be honest and mature about it. Don’t play games like BMW recently did with their cars, leave that stuff for Kia and Hyundai.

    • X5SoB says:

      Laszlo, it’s good to see you distance yourself from viper and plaxico with intelligent discourse rather than derisive backbiting. I too like new product rollout, it is exciting to watch the development of new technology and concepts. Honestly, MB’s concept looks promising, and competition is good for further development. Who cares who was first.

      FYI to all: SoB stands for Son of a Beach, since that is my last name, and I also love going to the beach. But, if you want to call me a son of a bitch, I’m fine with that too. ;)

    • JakeM says:

      Excellent post, Laszlo.

      It’s good to see open-minded people here. The Audi, MB, Lexus and Infiniti bashing that goes on here by the many ignorant fanboys here is a real turn-off and is the reason I hardly post here anymore.

  5. AKSHAT says:

    listen The oldest rival mercedes benz .. of BMW CANNOT , NO , NEVER , NEVER , IN THEIR LIFETIME , NOT AT ALL , can defeat a huge car brand name BMW (Bavarian Motor Works)

  6. Doug says:

    The creases in this design are highly reminiscent of the 1-series. Merc already has used to some suspiciously bangle lines (3 series shoulder crease in particular) in their current lineup, although they are more angular, beveled curves to bangle’s more organic flow.

  7. BRAJVIR SINGH says:

    I really enjoy to read your blog and will be waiting for
    your next update.I appreciate all the work you put into this site, helping out
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