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BMW US Sales in December 2010 – Up 16.9 percent

News | January 4th, 2011 by 17
bmw-decem ber-2010-sales

Press Release: The BMW Group in the U.S. (BMW and MINI combined) reported December sales of 27,600 vehicles, an increase of 16.9 percent from the …

Press Release: The BMW Group in the U.S. (BMW and MINI combined) reported December sales of 27,600 vehicles, an increase of 16.9 percent from the 23,617 vehicles sold in the same month a year ago. For 2010, the BMW Group in the U.S. reported total sales of 265,757 vehicles, up 9.9 percent compared to the 241,727 vehicles sold in 2009.

“As we’ve seen throughout the last six months of 2010, consumers in December clearly felt more confident about the future and showed it in their purchases.” said Jim O’Donnell, President and CEO of BMW of North America, LLC.

We really like the momentum we’re getting as a result of this and along with our continual aggressive new model launches from BMW and MINI in 2011 we have real optimism we will continue growing our business with profitable sales in the new year.”

BMW Brand Sales
Sales of BMW brand vehicles increased 15.7 percent in December for a total of 23,280 compared to 20,128 vehicles sold in December, 2009. For the year, BMW brand sales were up 12.0 percent to 220,113 vehicles compared to 196,502 vehicles sold in 2009.

In December, best performing vehicles included the 5 Series, up 28.9 percent to 5,045 units; the 3 Series, up 12.3 percent to 10,067 units; the X5, up 12.1 percent to 3,939 units and the X6 up 52.8 percent to 859 units. Overall, the BMW SAV segment (X3, X5, X6) continued to show significant growth with sales up 26.9 percent for the year to 48,108 units compared to 37,925 in 2009.

BMW Pre-Owned Vehicles
In December, sales of BMW used vehicles (including certified pre-owned and pre-owned) decreased 2.0 percent to 15,714 vehicles from the 16,031 vehicles sold in December 2009. For 2010, total BMW used vehicle sales were up 4.3 percent to 168,762 from the 161,794 units sold in 2009.

MINI Brand Sales
MINI USA reported sales of 4,320 automobiles in December, an increase of 23.8 percent from the 3,489 in December 2009, making it the most successful December ever for MINI in the USA. For the year 2010, MINI reported sales of 45,644, an increase of 0.9 percent from the 45,225 sold in 2009.

  • bob

    Kindly post chart showing sales by Series.

    • bob

      For example, re: 5 Series:

      Dec = 5,045 vs. 3,914, +28.9%; YTD = 39, 488 vs. 40,109, -1.5%

    • Babken

      Here is the link for detailed info:
      http://www.prnewswire.com/news-releases/bmw-group-us-reports-december-2010-sales-112885809.html
      As we see, the 1, 3, 7 Series, Z4, X5, X6 are just fine on yearly basis. With some restraint we can say the same about the 5 Series and the X3 as well. I’m more than sure that next year BMW will beat Mercedes-Benz on all fronts except maybe the 5 Series vs E-Class and 7 Series vs S-Class encounter. But I can advise BMW the following: bring the 5 Series touring into the US market if you want to beat the E-Class since the 5 Series GT is an obvious lag maker.

      • http://www.bmwblog.com Horatiu B.

        Thanks for the link.

        • bob

          You already had the info directly from NA.

  • Babken

    Well, now lets compare BMW to Mercedes-Benz sales-wise in 2010.
    3 Series beats C-Class;
    5 Series is beaten by the E-Class;
    7 Series is beaten by the S-Class;
    Z4 beats SLK;
    X5 beats M-Class;
    X3 is beaten by the GLK.
    As we see, Mercedes-Benz still dominates the most important E-Class and S-Class segments. That means that Mercedes-Benz is the leader in the luxury class and BMW in the inferior premium class. I hope that the 5 Series will change the situation in 2011, but BMW have to do something with the 7 Series.

    • wazon8

      You are deriving fallacious conclusion about E-class dominance; fallacious, because you’re neglecting some facts about E-class. It’s hard to say how much E-class sedans MB sold, since they include coupe and convertible in their total number of units sold. The difference is 593 units in favour of E-class, but it’s worth to remember that 6 series reached from time to time even 1000 or 1500 units per month. How much E-class coupes habe been sold in December? Without this knowledge, you simply cannot assess which of two premium sedans is doing better.

      • Babken

        I think it’s appropriate, because if one likes 5 Series they will buy the sedan version even if they would like to have a coupe version. So the most important thing is the whole sales figures by which the E-Class beats the 5er. I hope next year will show the 5 Series bringing the E-Class to its knees.

        • wazon8

          You totally don’t get the point. Number of sold E-classes includes coupe version. So, the question is: How many E-class coupe does MB sell per month? Without having answer on this question you cannot tell that they sell more E-classes than BMW sales 5 series. It’s because 5-er covers only sedan and GT niche, whereas E-class offers sendan, coupe and convertible version. To say that they sell more E-classes you should take direct competitors: E-class sedan vs. 5-er sedan and compare statistics. But without data about how many 5GT, E-class coupe, E-class convertible have been sold, you simply cannot claim that E-class is more popular customers.

          • Babken

            My friend,
            If we follow your logic, we can conclude that the C-Class sedan is way better then the 3 Series sedan because it is sold more. But is it true? Of course not, because the C-Class exists in less body variants then the 3 Series. Since the 3 Series exists in more body variants, they take some portion of sales from the sedan. That’s why the detailed sales aren’t important for me. And that’s why I confidently state that the E-Class is better in the USA, though I hope that the 5er will cannibalize the E-Class next year.

          • wazon8

            Exactly, if you want to assess whether 3-er is more poplur among customers than C-class, you should take direct competitors – just sedans. But you’ve also got CLC as a competitor of 3-er coupe, then you can add up its sale numbers to C-class sale numbers. That’s reasonable way of assessing popularity of given type car among customers. I bet that BMW management think about the issue the same way: they’re interested in convincing people who look for sedan (not coupe or convertible) to buy 3-er e90 over C-class, not whatever 3-er they offer, since these people would have been not interested in other versions of 3-er. But still, it’s pretty safe to say that 3-er sedan beats C-class in terms of sale, since 3-er sedan is the biggest volume of car sold among whole 3-er line up.

          • Babken

            Wason, then let me ask you a question. If you like the 5 Series, but want a cabrio, which the 5 Series doesn’t have in its line up, would you buy an E-Class cabrio? Personally I wouldn’t because I like the 5 Series. Instead I would buy a 5 Series sedan. The same applies to the E-Class buyers. They like the E-Class and choose the most appropriate body variant for them. If the cabrio variant hadn’t existed they would have bought another variant of the E-Class but by no means a 5 Series. It’s the customer perception, want it or not. That’s why the whole sales figures show who’s the Boss. Next year it’s going to be the 5 SERIES.

  • Babken

    Canada results:
    2010 December
    BMW: 2252 units;
    Mercedes-Benz: 2682 units.

    Year 2010
    BMW: 27202 units;
    Mercedes-Benz: 28,065 units.

    So as we can see Mercedes-Benz dominates in Canada, and BMW in the USA (but only the cheap segment).

  • mpower

    the f10 5 series has not been on sale the whole off 2010 went until this years sales figures when all off the models will be on sale eg x models . i think the s class will out sale the 7 but only in the us

  • http://www.facebook.com/profile.php?id=100000163817321 X5SoB

    Sales increase! WooHoo! Go Bimmer, go Bimmer, go Bimmer…

    All that other happy horseshit you guys are discussing is just “mine is bigger than yours” penis nonsense.

  • Efoza

    The 5 GT sales have helped push up the 5 series sales overall as otherwise the numbers would have been disappointing.

    • wazon8

      Ok, how many 5GTs did BMW sell in December in US? When I saw the stats for 5GT in Novemeber, they constitued a fraction of whole 5-er sale. What did change in December?

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