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Video: How BMW was able to “imprint” logo into viewers ‘minds’

Motorrad | December 25th, 2010 by 3
bmw-flash-projection

The video below shows the BMW advertising machine at its best. Aside from experimenting with 3D commercials, BMW has managed to push themselves even further …

The video below shows the BMW advertising machine at its best. Aside from experimenting with 3D commercials, BMW has managed to push themselves even further with this latest gimmick.

BMW has come up with a interesting new advertising technique that “burns” their logo into the viewers’ eyes. By placing a large Profoto Pro-7B flash unit behind a movie projection screen, the BMW logo is brightly flashed onto the screen near the end of a motorrad ad featuring Ruben Xaus, Superbike World Vice Chamption.

When the viewers close their eyes and reopened, as requested, the BMW logo appears before fading away. The effect is exactly as the one when you look at the sun and then close your eyes, before reopening them and seeing a circular moving dot.

Video: How BMW was able to imprint logo into viewers mindsFascinating? Let’s have a look.

  • bob

    The source is Advertising Age via AutoWeek: http://www.autoweek.com/article/20101222/CARNEWS/101229965

  • Laszlo

    wow, this is cheap and degrading. Looks like BMW is desperate. 1st the dumb JOY then the “don’t blog about this” crap and now this ? Wow, I think I’m not buying this whole childish ad campaign.

    • Heddlu_Cymru M5

      Actually BMW needs to do these ads campaign because they’re now falling behind the leading Mercedes and Audi in advertising segment. It’s just how they approach into these ads that matter. But anyway I agree that the ”Don’t blog about this” is stupid and ridiculous. Other than that I see no problem with this 3D and JOY campaign. BMW should do better in this advertising segment but I believe they’re actually going on a right direction…

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