Advertisement

BMW retires from the America’s Cup

News | December 23rd, 2010 by 7
P90056590

Press Release: At the end of the year BMW will bring to a close its longstanding partnership with ORACLE Racing and thereby end its involvement …

Press Release: At the end of the year BMW will bring to a close its longstanding partnership with ORACLE Racing and thereby end its involvement in the America’s Cup. This is by mutual agreement of both partners. Both parties set ambitious goals and achieved the ultimate objective: winning the America’s Cup.

BMW has partnered BMW ORACLE racing since 2002. Technology and skills have transferred freely between the automaker and sailing team, most notably in the fields of structural engineering and high-modulus composite construction. The result was celebrated in the February when the yacht USA 17, the fastest yacht in the history of the America’s Cup, won the 33rd Match with a resounding 2:0 victory off Valencia, Spain.

“On the design and engineering front, BMW engineers set new benchmarks in terms of intelligent lightweight design,” said Ralf Hussmann, General Manager BMW Sports Marketing and Brand Cooperation. “In winning the 33rd America’s Cup, we achieved all of our ambitious goals. We will continue to be involved in the sport on a national level.”

P90056590“The America’s Cup combines a technological challenge with a sporting one and success is measured by the result on the race course,” added Russell Coutts CEO of BMW ORACLE Racing “In that sense, both the team and BMW are proud that our collaboration resulted in victory.”

  • bob

    Could have been easily predicted after BMW left F1. Or, maybe they just got tired of Larry Ellison…

  • bdawg

    Honestly though, the last cup was nothing for any team to brag about. The battle of the billionaires…

  • Ba

    Well, it’s too bad because I work for Oracle and drive a BMW. Best of both worlds! And I like the shirt!

  • Empower

    nothing to brag about winning the oldest sporting trophy with the fastest ever sailing yacht. That yacht was a technological masterpiece. and arent most sports the play thinsg of the rich

  • bdawg

    Yes, nothing to brag about. If you read anything about all the court battles leading up to the last Cup, there was no honor in winning (or entering) for that matter.

  • Empower

    bmw has played apart in building the fastest every sail boat and have won the oldest sporting trophy, Have you seen the yacht that is something to brag about. well done and got some good pr from it

  • Pingback: RoundelTable 35: The Right “Shoes” for the Job()

BMWBLOG

NEWSLETTER