3D. Most likely the buzzword in the move industry in 2010. Avatar and James Cameron broke the 3D boundaries and created a masterpiece that it has soon been followed by other studios and directors.
With the launch of the new X3, BMW joins the 3D technology and launches their first 3D commercial showcasing the new compact Sports Activity Vehicle.
According to the same restless BMW insider, Scott27, BMW is apparently looking to embrace the 3D technology even further and future 3D productions could follow.
For now, here is the X3 3D video posted on www.bmw.com