Kelley Blue Book: BMW and Subaru Have Best Resale Value

Interesting | December 17th, 2010 by 31
bmw 5 grille7 Kelley Blue Book: BMW and Subaru Have Best Resale Value

BMW and Subaru are the 2011 model-year winners of the Kelley Blue Book Best Resale Value Awards. The awards are based on the residual value …

BMW and Subaru are the 2011 model-year winners of the Kelley Blue Book Best Resale Value Awards. The awards are based on the residual value of the car after five years of ownership. According to KBB, the average vehicle, regardless of brand, is expected to retain only about 34 percent of its original value after five years.

Subaru leads with a 39 percent of its original value, followed by BMW with 37.1 percent.

According to Kelley Blue Book’s editors, this year’s race was very close, with last year’s winners, Toyota and Lexus, barely missing the podium. “Subaru and BMW just nosed them out,” said James Bell, executive market analyst for KBB.

bmw 5 grille7 Kelley Blue Book: BMW and Subaru Have Best Resale Value

“One of the reasons Subaru has done well and just squeaked by Toyota this year is the fact that they’ve got a nice balance between supply and demand,” Mr. Bell said. “Their dealers are clamoring for more product because they know they can sell more. But the flip side of that is that they are able to sell the product that they do have at or near full M.S.R.P., and that has a huge factor in resale value as well.”

Mr. Bell also points out that the vehicle’s resale value is also based on current and projected future market conditions. He also points out vehicles that best maintain their value are those that are never heavily discounted.

In the individual rankings, BMW X5 SAV takes the lead in the Luxury Utility category, along with the X5 diesel in the Hybrid/Alternative Energy Utility. MINI Cooper also wins in the Compact segment.

Winners by vehicle category with the best resale value are:

• Honda Fit (subcompact)
• Mini Cooper (compact)
• Honda Accord (midsize)
• Ford Taurus (full-size)
• Lexus IS (near-luxury)
• Audi A5 (luxury)
• Subaru Impreza WRX (sports car)
• Ford Mustang GT (high-performance)
• Volkswagen Golf TDI (hybrid/alternative energy)
• Honda CR-V (compact utility vehicle)
• Toyota FJ Cruiser (midsize utility)
• GMC Acadia (full-size utility)
• BMW X5 (luxury utility)
• BMW X5 XDrive 35d ()
• Toyota Tacoma (midsize pickup)
• Ford F-Series Super Duty (full-size pickup)
• Toyota Sienna (van)
• Subaru Outback (wagon)

[Source: KBB via NYT ]

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