For the first time in years, Mercedes-Benz overtakes the BMW brand when it comes to the average price of vehicles sold. According to a study by the Center of Automotive Research at the University of Duisburg-Essen, the average car cost in the first three quarters of 2010 was 24,752 euros, almost 14 percent more than in 2009.
Leaders in the average price, according to the study, Mercedes-Benz overtakes BMW with 38,533 euros compared to the 37,865 average price reported for BMW. Audi follows in third place with 36,655 euros.
Brands with relatively small numbers, such as Porsche and Ferrari, were obviously not taken into account.
In 2011, the average price of cars bought in Germany could cross for the first time the 25,000 euros mark. In 1980, this figure was 8,420 euro – albeit under very different conditions than today.
In 2009, BMW was still in the lead with an average price of 37,090 euros. Mercedes was following with 36,717 euros.
In the study by the Center of Automotive Research, only the basic price of the vehicles are taken into account, according to the price list, options and discounts are not being considered.[Source: motor-traffic.de via BimmerToday ]