Martha Stewart Designs her own new BMW X3

BMW X3 | December 14th, 2010 by 14

Martha and “The Martha Stewart Show” Crew visit BMW’s South Carolina Manufacturing Facility and the BMW Performance Center. Press Release: Woodcliff Lake, NJ – December …

Martha and “The Martha Stewart Show” Crew visit BMW’s South Carolina Manufacturing Facility and the BMW Performance Center.

Press Release: Woodcliff Lake, NJ – December 13, 2010… Martha Stewart accepted BMW’s invitation to design her dream BMW X3 Sports Activity Vehicle using BMW’s “Dream It. Build It. Drive It.” program. Martha used the “Build Your Own” online tool on to customize her own BMW X3.

Customization is a specialty for the new BMW X3, the vehicle has more than 70 million unique configurations. Martha Stewart designed her X3xDrive35i to have a Sparkling Bronze Metallic exterior, one of three special exterior colors that are only available for BMW X3 custom orders. Martha’s BMW X3 has a Sand Beige Nevada Leather interior and Fineline Wave Wood Interior Trim.

Martha Stewart Designs her own new BMW X3

Recently, Martha and “The Martha Stewart Show” crew went to Spartanburg, South Carolina to watch the production of her BMW X3. Martha experienced firsthand where BMW makes all BMW X3, X5 and X6 vehicles for customers around the world and interviewed the people who make them. The last stop of the day was the BMW Performance Center where Martha tested out the Ultimate Driving Machine on BMW’s own track.

Viewers can watch Martha’s visit to BMW on Tuesday, December 14 at 10 am ET/9 c on “The Martha Stewart Show” on Hallmark Channel. During the show, Martha will get the keys to her very own BMW and viewers will be encouraged to keep watching the show to find out how to enter for a chance to win their own BMW X3.

[Source: BMW ]

  • Herman

    This is important BMW news how? Some useless info.

  • X5SoB

    I’m callin’ in sick!!

  • bob

    Why O Why does BMW NA spend so much time, money & effort cultivating BMW’s well-earned image, only to tarnish it by associating with scum like Martha Stewart & Al Gore, Jr. ?!?!

    Perpetuating frauds is NOT a *Brand* value.

    • Hugo Becker

      What you’re not a fan of a convicted felon, smarmy TV hostess and Pope Alfonso of the First Church of Climate Crisis? I’m shocked, shocked I say . . . ;-)

      • bob

        Well, now, if she’d taken her crew to Garching, and ordered a BMW Individual-ized ’71 Pantera, I might have a different opinion. :-)

        How long before “Your comment is awaiting moderation” appears?; the clock is ticking…

        • Hugo Becker

          You can order a BMW individualized Pantera? ;-)

          • bob

            Hmm. That didn’t take very long at all. Well played!

  • Danny Shore

    i used to believe in brand and brand values. then i came of age.

  • Laszlo

    wood interior… tells you she is an 80’s designer.

    I hate wood in a cheap car. Bentley and Rolls does their wood nice, the rest is gimicks and 80’s fluff.

  • Fogpan

    My wife must be a Martha Stewart clone (no rude comments please!). I ordered an X3 today and she decided Sunday the Sierra Line trim was the best of a poor bunch of trims. My first “Beemer” as most of their range leaves me cold.

    • Tom

      k first, its BIMMER and second, cold? youre out of your mind. enjoy the new ride

      • bob

        Since this will be his 1st BMW, we should probably explain the distinction,

        bimmer = BMW car
        beemer = BMW motorcycle
        beamer = Star Trek

      • Fogpan

        Tom, where I come from, maybe the land of your fathers long ago, we call them beemers. We also spell color as colour and tire as tyre. And are cars don’t have trunks but boots.
        As to the ride it’s not bad. I also ordered the beemer with a manual gear shift. The auto is superb but I’m allergic to automatics!
        Happy Xmas!

  • Used Cars Green Bay

    Not interested in a BMW designed by Martha Stewart. Maybe I would like it more if Kim Kardashian designed it. I like her style better.