Advertisement

BMW to Make Super Bowl Comeback After 10 Years

News | December 3rd, 2010 by 6
super-bowl-500x350

BMW continues to increase their budget for brand awareness in 2011 and a report by AdAge states that BMW North America is returning to the …

BMW continues to increase their budget for brand awareness in 2011 and a report by AdAge states that BMW North America is returning to the Super Bowl after 10 years.

In a statement issued for AdAge, Stacy Morris, Marketing Communications manager at BMWNA says “We’re in the window of our biggest launch period in history and the Super Bowl gives us the stage to make that big impact.”

In early 2011, BMW will utilize their marketing budget to promote the new BMW 6 Series coupe and convertible models, the 5 Series sedan, the 2011 and the ActiveE upcoming pilot.

super-bowl-500x350

Ms. Morris has yet to reveal more details around the Super Bowl theme chosen by BMW, but the company will work with MDC Partners’ Kirshenbaum Bond Senecal & Partners.

Recently, BMW announced the separation from its lead global creative agency, Omnicom Group’s GSD&M Idea City in Austin, effective Dec. 31 of this year.

With Audi’s investing heavily in digital, TV and print advertising, BMW is looking to regain some of the lost ground in the last years. A series of Hollywood blockbusters will also be featuring BMW vehicles.

[Source: AdAge ]

  • Tom

    finally!

  • Bryce

    This is cool… but I hope the MDC Partners’ group will develop a new commercial for the game and one that appeals to American viewers. I think they should avoid a funny commercial or a cookie-cutter commercial.

    I also don’t care for the petty games that Audi has played with their commercials. BMW needs a classy commercial that demonstrates the brands dedication to elegant performance-oriented vehicles.

  • plaxico

    finally man! European soccer is for girls and small time hooligans, this is a man s game brother

    it ll be nice to see bmw returning to the Super Bowl after 10 years. Go Big Blue

  • Flash

    Plaxico, it would be more of a mans game without protection.

    • plaxico

      without the pads? are u kiddin me? what is this ,a joke? have u seen the size of Ray Lewis or any LB for that matter…..i guess no, u didnt. Maaaaaan , half of the players would be dead.

  • Pingback: RoundelTable 32: Holiday Gift Guide Part 2 & 1M CSL()

BMWBLOG

NEWSLETTER