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BMW 5 Series Sedan and BMW 5 Series Touring win 2011 iF Product Design Award

5-series | December 1st, 2010 by 7
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Press Release: 2011 sees a brace of 5 Series models – the new BMW 5 Series Sedan and the new BMW 5 Series Touring – …

Press Release: 2011 sees a brace of 5 Series models – the new BMW 5 Series Sedan and the new BMW 5 Series Touring – presented with the coveted iF award for outstanding product design. With this internationally acclaimed prize, the International Forum Design once again pays tribute to the characterful aesthetics of BMW Group Design. Following the 2011 Design Award of the Federal Republic of Germany and the 2010 red dot award, the iF label marks a further chapter in the success story of the new BMW 5 Series range.

Since it was inaugurated in 1953, the iF Product Design Award has been a trademark distinction bestowed on exceptional design. As an internationally recognised “seal of approval”, the iF label honours outstanding design achievements and as such provides a platform for companies to submit their products for a professional assessment of their design quality by an international panel of experts.

BMW 5 Series Sedan and BMW 5 Series Touring win 2011 iF Product Design Award

The 2011 award attracted a total of 2,756 products submitted by 1,121 participants from 43 countries, all vying for the prestigious prize. In the Transportation Design category, the BMW 5 Series Sedan and BMW 5 Series Touring managed to sway the judges. This means that both models have qualified for the contest to win the iF Gold Award, which selects the 50 “best of the best”.

The design of the new BMW 5 Series Sedan skilfully translates the car’s attributes into an authentic formal language. The sheer presence and elegance of its design express the Sedan’s premium quality and outstanding ride comfort, while its sporty driving characteristics are reflected in dynamic bodywork lines and the overall evocation of a distinctly athletic car. The superlative aesthetics of the new BMW 5 Series Sedan are further borne out by its perfectly harmonious proportions and meticulously finished details.

BMW 5 Series Sedan and BMW 5 Series Touring win 2011 iF Product Design Award

The characteristic design features of the new BMW 5 Series Touring are its highly individual proportions and surface design – an individuality that creates a dynamic and powerful ambience. The long bonnet, short overhangs, longest wheelbase in its segment, elongated lines in side view and dynamically sloping roofline lend the new BMW 5 Series Touring an elegance that is unmatched among its rivals.

The unique quality of BMW Group Design has been consistently recognised in recent years by the iF Product Design Award. In 2010 the award went to the BMW F 800 R motorcycle, while in 2009 the BMW Group scooped up no fewer than eight awards. 2008 saw the BMW 3 Series Convertible and the BMW G 650 Xcountry motorcycle win over the judges, and in 2007 the BMW 3 Series Coupé received the iF Gold Award as one of the 50 best competition entrants.

BMW 5 Series Sedan and BMW 5 Series Touring win 2011 iF Product Design Award

For the new BMW 5 Series Sedan this is not the first award of the year: its outstanding design quality had already convinced the jury of the internationally renowned red dot awards as well as earning Germany’s top accolade, the 2011 Design Award of the Federal Republic of Germany.

[Source: BMW ]

  • http://www.facebook.com/profile.php?id=100001688446429 Giom Mouton

    These cars are beautifull! A deserved win!

  • etuoyo

    Seems like I am strange or something. Find the new BMWs so boring while the Bangle range were beautiful. The old 5 is one of the best looking cars I have seen while this one looks to me to be very plain. But everyone seems to hate the Bangle 5 (despite outstanding sales success) and love the look of the new 5. Must be me.

  • RayS

    The current 5 design is great, but . . . it could have been better if they took the CS front aggressive look – that one is a stunner. The old 5 design is still great looking, just put a new set of wheels on it and it will still continue to impress.

  • Nizer

    Wake me when they decide to bring it to the U.S.

  • http://www.bmwopenroad.ca BimmerV

    @etuoya yes I would say strange, this new 5 is gorgeous and even better to drive. I love the new bull-nose grill line.

  • Bungle

    Congrats to the 5 series GT!! Wait, what? Didn’t win? So why are we stuck with that atrocity and not the 5 series touring instead?

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