Sixt Rental is one of the of the major car rental companies in Germany with rental locations throughout Europe and is increasing its presence in Africa and Asia. In a recent announcement, Six confirmed an agreement with BMW for purchasing 100,000 vehicles to enter the Sixt fleet by 2015.
The agreement extends across the entire BMW portfolio, including the MINI brand. As part of the agreement, vehicles like the 7 Series or all the entire X-family are to be delivered to Sixt by 2015. The contract stipulates that the vehicles should be equipped with the ConnectedDrive system and will be fitter with a BMW Sixt Mobile Key, a special application developed for these models.
The Sixt Mobile Key allows customers to reserve their Sixt BMW by phone.
“The successful partnership between BMW and Sixt links premium vehicles with premium service,“ said Sixt’s CEO, Erich Sixt. “The agreement with BMW is a key component of our fleet planning in the coming years. “
The value of the agreement has not been disclosed, but the volume suggests that BMW have a considerable income from Sixt for the next few years.