Video and Photos: BMW fans drove the 1 Series M Coupe

1M, Featured Posts | November 20th, 2010 by 12
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As announced weeks ago, BMW gave the opportunity to twelve lucky BMW fans to spend some time behind the 1 Series M Coupe. For the …

As announced weeks ago, BMW gave the opportunity to twelve lucky BMW fans to spend some time behind the 1 Series M Coupe. For the first time, BMW engages their customers even before the car launches on the market.

Built as a car for enthusiasts, the 1M will be unveiled in the second half of December with a world premiere at the Detroit Auto Show in 2011. As you can see from the video below, the 1M puts a smile on the drivers’ face and it certainly delivers on BMW’s Ultimate Driving Machine slogan.

BMW 1M is powered by an engine based on N54 twin-turbo delivering 340 horsepower, 44 hp more than the standard engine in the 135i and 57 hp less than the naturally aspirated 4.0-liter V8-powered M3. Engine is matted to a six-speed manual.

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More information to come soon!

12 responses to “Video and Photos: BMW fans drove the 1 Series M Coupe”

  1. adc says:

    More information cannot come soon enough.

  2. Jim G. says:

    There are some photos from the test drive event at http://www.1addicts.com/forums/showthread.php?t=456607. Lucky group right there.

  3. MBae says:

    Horatiu B is the rat looking guy in the photo you? hah

  4. Woo Hoo says:

    Hopefully Porsche doesn’t go down this road…an ‘affordable’ opportunity to own a ‘premium’ vehicle.

    This is as much of a ‘real’ M-car as the 1er is a BMW.

    Enough is enough. I’m going with Porsche. AT LEAST their ‘entry level’ vehicle is out of reach for prospective BMW purchasers. There’s some semblance of exclusivity with Porsche.

    • adc says:

      Oh you mean the way Porsche did with the Boxster? I’m afraid that boat has sailed many years ago, buddy.

      You should move up to a Ferrari.

      • Woo Hoo says:

        ..The boxters base price is well above the 1er no? Just sayin’

        • adc says:

          And well below that of the 911. In terms of exclusivity, the Boxster is to the Porsche lineup exactly what the 1 series is to the BMW.

          And wait – there’s a smaller 4 cylinder Porsche roadster coming up in the next couple of years.

          Aston Martin is making a hideous clone of the Toyota iQ,

          I’m telling you, Ferrari is where it’s at, currently.

  5. Ooh Oow says:

    Bye Bye Woo Hoo! You won’t be missed!

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