The BMW 6 Series Coupe Concept made its North American debut today at the 2010 LA Auto Show. Introduced last month in Paris, the new 6 Series Concept serves as a preview for the production model launching in mid-2011.

Designed by Nader Faghihzadeh, same designer than penned the Gran Coupe and 6er Convertible, the new Coupe Concept emphasizes the new design language at BMW.

BMW 6 Series Coupe is the first vehicle from the Munich-based automaker to get full LED treatment; driving lights, indication lights, brake lights and rear-lights.

2010-la-auto-show-50It has the same length as the current 6 Series, but sits on a wider track and has been lowered to enhance its sportiness character.

Looks-wise, the 6 Series concept appears stronger, more sculpted, and more fluid designed that the current model. Flame surfacing is out and the car features more hardened lines running across its side.

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BMW’s Chief Designer Adrian van Hooydonk describes the front-end as “a shark-like nose” featuring highly the previously mentioned LEDs, a slightly forward-leaning kidney grille and a full-width air duct within the lower part of the bumper. The front-end design reflect both the sophistication and aggressiveness that went into this design. The kidney-grille are unique across the lineup with glass inserts along the top ridge.

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The long bonnet and shorter overhangs are what perfectly describe a 6 Series model, and BMW enhanced these traits even more in the latest model. Also notable are the swollen front fenders, after which a sharp, chiseled upper body emerges.

Its interior is more closely related to it predecessor, with an evolved, more dynamic driver-centric IP. The most intriguing aspect is the passenger side dash top and the surface above the glovebox, which twist, tornado-style along the center stack and into the center console.

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The design has evolved towards a more dynamic driver-oriented cockpit with unique lines going across the dashboard, and twisting shapes that connect the center console to the driver and passenger’s own space.

The center section of the instrument panel, featuring the iDrive Control Display, the central air vents and the audio and climate controls, is inclined slightly but visibly towards the driver. The electronic gear selector and the Drive Dynamic Control buttons are mounted on the driver’s side of the front console.

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High-quality leather trim with double stitching in a contrasting color accentuates the dynamic transition between the centre console and the instrument panel. The instrument panel features the same Black Panel technology seen in the 5 Series family and the 7 Series flagship.

The BMW Concept 6 Series Coupe has a panoramic glass roof which enhances the lightness of this design language. Carefully selected materials, coupled with meticulous craftsmanship and build quality, underscore the luxurious character of the concept model.

In just a few hours from publishing this article, BMW will also unveil the production-ready 2012 BMW 650i. More on that shortly.