Rumor: WSJ – “BMW reconsidering its decision to cancel a new large SUV” – BMW X7?

Rumors | November 9th, 2010 by 10

Wall Street Journal published yesterday an article on the upcoming world’s largest economic summit in Seoul this Thursday with the main topic revolving around “global …

Wall Street Journal published yesterday an article on the upcoming world’s largest economic summit in Seoul this Thursday with the main topic revolving around “global rebalancing.” The idea is to change the world economy so that it relies less on American consumers and more on shoppers in China, Germany and other countries with big trade surpluses.

Hidden within the lengthy, yet informative article, is a piece of news that we find it quite intriguing:

“So, BMW is downshifting. While it makes one big sedan especially for the Chinese market, it isn’t ramping up production enough to fill all its Chinese orders. It wants to make sure it has sufficient supply for the U.S. and Germany.


The company is also counting on the U.S. to rebound more quickly than doom-and-gloomers think, making rebalancing less necessary than the leaders gathered in Seoul believe. It is even reconsidering its decision to cancel a new large SUV, which was meant mainly for U.S. buyers.”

New large SUV? Clearly, this brings us back to the rumored BMW X7. While initially present on a future roadmap, the X7 project was canned by BMW back in 2008.

The project went quickly to the deadpool mostly due to the economic changes that began to occur in late 2008, and also due to BMW’s shift towards smaller, more fuel friendly vehicles. But with China’s sales nearly doubled to 114,000 vehicles this year, BMW seems to have new plans for their third-largest market.

China is also now BMW’s largest market for its largest and most profitable sedans. Bernstein Research estimates that 50% of BMW’s operating profits come from China; BMW says that the profit number is a “lower two digit number.”

The launch of a 5 Series long wheelbase exclusively for the Chinese market has shown that the demand for large vehicles is quite significant in China. Premium automakers are reporting record sales in their larger vehicles segment and a new X-vehicle with increased proportions could make for a viable product in China.

Everything is at a rumor level at this point and we have yet to receive an indication that the BMW X7 is back on the drawing board.

[Source: WSJ ]

10 responses to “Rumor: WSJ – “BMW reconsidering its decision to cancel a new large SUV” – BMW X7?”

  1. Vaybach Khan says:

    next generation x5 will grow and maybe become x7 in meaning of size,since the new x3 is the similar size to the previous x5 generation…and probably will have 2 seats extra option…
    i dont think bmw need very large suv,especially now with downsizing and efficiency program…
    if you need that much space in car better buy a truck or van or merc i guess or merc truck:)

  2. Giom Mouton says:

    I seriously doubt an X7. My guess is it would rather be a long wheelbase X5 – like the 5 series. Not that I would mind an X7 tho!

  3. T says:

    I don’t think there will be an X7 because the general consensus is that they do not want the X5 to become a characterture of the original concept , by enlarging it further. BMW reckon the X5 is just right where it wants to be and the F40 due in 2013 will further the appeal of the E70 by more sporty styling and a slight increase in leg room, the additional rear seats will stay but BMW have found that demand for the extra two seats has not been as great as original projections.

    One forgotten “Economic crisis project” returning to the product strategy will be a production car based on the idea of the cancelled CS Concept to sit above the forthcoming 6er Gran Coupe by 2016.
    This will be a model spawn off the next generation matrix which will also be modular and alumnium which will be used within the next generation X5 and lengthened to accomodate the next Rolls-Royce Phantom and the next 7er and then the subsequent next generation 5er , 6er etc. With strategy on going on whether to move to aluminium space frames which the Phantom will retain for the next 7,5 and 6.

  4. Laszlo says:

    Good idea. BMW needs an X7 and an X4 as well. More cars/trucks=more money.
    Plus anything they bring onto the market it sells. Look at the 5GT ! Ugly as a stick but people love it. Mercedes has a wonderful full size SUV, the GL classe.
    I think the best looking SUV on the market incl Range Rovers ! price is about 80 large so if BMW can do the same build it.
    They can use the X5 platform and enlarge it about a foot or more, create 7 passenger space and some luggage. Reshape the back a little to a more upright tailgate to further point it to a utility unit (larger trunk) and sell , sell, sell. I recommend the diesel engine in the truck with the 4.4TT. No other engine is needed for the US market, these 2 would cover all the needs. One makes sense the other is absolute power. No //M version though !!!
    I know //M stands for Marketing and this large SUV would be a perfect marketing tool, NO.

    otherwise this is what a lot of American people would buy. As many times I heard that a BMW truck is nice but small, it would make a perfect sense.

    to offset that truck, build a 135i with sport suspension, manual trans, cloth seat, no sunroof, no ipod, no navigation, not much insulation, basic car with 3 simple color choices, no run-flat, no rear power window, etc. and call it a club racing special. Sell it under 35grand and we will love you !

    heck if you build a 128 with the is engine (275HP) and as basic as it comes, we will still love you :-)

  5. luedriver says:

    how much will it weigh???

    the X5 and X6 are already about 2 tons, if they make the 7 series a X model it probably weigh more than 2.5 tons…

    but then you could compare it to the chevy tailblazer and other huge american suv’s

  6. ToddJames says:

    I would like to see and would buy a BMW X7.
    Alot of people comment about their BMW likes and dislikes, what they think is ugly or nice but few of them are actually customers…… Just talkers.

  7. Daniel Hoang says:

    Looks like the Escalade is still in the lead

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