BMW U.S. Sales up 12.6 percent in October 2010

News | November 2nd, 2010 by 17
bmw group card f01111 BMW U.S. Sales up 12.6 percent in October 2010

The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 23,222 vehicles, an increase of 12.6 percent from the 20,619 vehicles …

The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 23,222 vehicles, an increase of 12.6 percent from the 20,619 vehicles sold in October 2009. Year-to-date, the BMW Group also reported a sales volume of 215,274 vehicles, up 7.7 percent from the 199,838 units sold through October 2009.

“The new product effect clearly showed in October with our 5 Series sales momentum increasing, especially with the introduction of all-wheel-drive for regions where it is highly desired,” said Jim O’Donnell, President and CEO of BMW of North America, LLC.

“Furthermore, we are seeing some positive response from the overall market but with little job growth and only slight increases in consumer spending, our dealers have to fight for every sale, something they did very well this month.”

bmw group card f01111 BMW U.S. Sales up 12.6 percent in October 2010

BMW Brand Sales
Sales of BMW brand vehicles in October increased 17.2 percent for a total of 19,272 vehicles from the 16,443 units sold in October of last year. Year-to-date, BMW sales were up 10 percent to 176,736 vehicles from the 160,666 units sold in the same period of 2009.

In October, best performing vehicles included the 1 Series, up 127.3 percent to 1,139 units and the 5 Series, up 61.8 percent to 4,925 units. The X5 continues to perform very well with an increase of 48.9 to 3,183 units.

BMW Pre-Owned Vehicles
Sales of BMW’s used vehicles (including certified pre-owned and pre-owned) decreased 7.2 percent to 13,867 vehicles from the 14,938 units sold in October of last year. Year-to-date, used vehicle sales were up 4.9 percent to 140,468 vehicles from the 133,948 units sold in the same period of 2009.

MINI Brand Sales
MINI USA reported sales of 3,950 automobiles, a decrease of 5.4 percent from the 4,176 cars sold last year. Year-to-date, MINI USA also reported sales of 38,538 automobiles, a decrease of 1.6 percent from the 39,172 units sold in the same period of 2009.

Table: Sales BMW of North America, LLC – October 2010

Oct.
2010
Oct.
2009
%
YTD
2010
YTD
2009
%
BMW brand
19,272
16,443
17.2
176,736
160,666
10
BMW passenger cars
15,486
13,630
13.6
138,363
130,803
5.8
BMW light trucks
(SAVs)
3,786
2,813
34.6
38,373
29,863
28.5
MINI brand
3,950
4,176
-5.4
38,538
39,172
-1.6
TOTAL Group
23,222
20,619
12.6
215,274
199,838
7.7

[Source: BMW ]

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