BMW U.S. Sales up 12.6 percent in October 2010

News | November 2nd, 2010 by 17
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The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 23,222 vehicles, an increase of 12.6 percent from the 20,619 vehicles …

The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 23,222 vehicles, an increase of 12.6 percent from the 20,619 vehicles sold in October 2009. Year-to-date, the BMW Group also reported a sales volume of 215,274 vehicles, up 7.7 percent from the 199,838 units sold through October 2009.

“The new product effect clearly showed in October with our 5 Series sales momentum increasing, especially with the introduction of all-wheel-drive for regions where it is highly desired,” said Jim O’Donnell, President and CEO of BMW of North America, LLC.

“Furthermore, we are seeing some positive response from the overall market but with little job growth and only slight increases in consumer spending, our dealers have to fight for every sale, something they did very well this month.”

BMW U.S. Sales up 12.6 percent in October 2010

BMW Brand Sales
Sales of BMW brand vehicles in October increased 17.2 percent for a total of 19,272 vehicles from the 16,443 units sold in October of last year. Year-to-date, BMW sales were up 10 percent to 176,736 vehicles from the 160,666 units sold in the same period of 2009.

In October, best performing vehicles included the 1 Series, up 127.3 percent to 1,139 units and the 5 Series, up 61.8 percent to 4,925 units. The X5 continues to perform very well with an increase of 48.9 to 3,183 units.

BMW Pre-Owned Vehicles
Sales of BMW’s used vehicles (including certified pre-owned and pre-owned) decreased 7.2 percent to 13,867 vehicles from the 14,938 units sold in October of last year. Year-to-date, used vehicle sales were up 4.9 percent to 140,468 vehicles from the 133,948 units sold in the same period of 2009.

MINI Brand Sales
MINI USA reported sales of 3,950 automobiles, a decrease of 5.4 percent from the 4,176 cars sold last year. Year-to-date, MINI USA also reported sales of 38,538 automobiles, a decrease of 1.6 percent from the 39,172 units sold in the same period of 2009.

Table: Sales BMW of North America, LLC – October 2010

Oct.
2010
Oct.
2009
%
YTD
2010
YTD
2009
%
BMW brand
19,272
16,443
17.2
176,736
160,666
10
BMW passenger cars
15,486
13,630
13.6
138,363
130,803
5.8
BMW light trucks
(SAVs)
3,786
2,813
34.6
38,373
29,863
28.5
MINI brand
3,950
4,176
-5.4
38,538
39,172
-1.6
TOTAL Group
23,222
20,619
12.6
215,274
199,838
7.7

[Source: BMW ]

  • wazon8

    Some interesting details:
    5-er is up about 61,8% (comparing to October 2009) and reached 4925 units (which is still less than 6087 units of E-class);
    1-er is up about 127% with 1139 units sold;
    3-er is strong as always with its 8520 units which allowed to reach only 3,1% up (it’s also above two times more units than C-classes sold);
    Z4 noticed weak month and is down about 64,2% with only 172 units sold,
    6-er is out of sale already, so only 48 units sold is not surprising;
    7-er is down about 43% with 608 units sold (it’s interesting how after few weak months on U.S. market MB did manage small down about 7,8% with 1114 units sold. Anyway, when one takes YTD sale of 7-er it’s up about 45% and takes 1506 units advantage over S-class).
    X3 is down about 45% with 99 units sold (I don’t know whether delievery of new X3 started or not, surely one can put order on it);
    X5 as always keep strong with 3183 units sold and being up about 48% (comapatively M-class is down about 24% with 2370 units sold);
    X6 stayed at 2.0 % up with 504 units sold;
    From Mini side clubman push whole brand down by getting sale decrease about 54%, rest is up.

    • TB

      Mind that E-class sales figures also include Coupe and the Cabrio models, not only the Sedan. While 5-series figures include sales of the Sedan and the GT.

      • wazon8

        You’re absolutely right.

    • kcsnyud

      Hey what happened to 7er and z4? Momentum down already?

      • wazon8

        I suspect that Z4 is down because of winter comming. MB sold barely over 110 units of SLK, so it seem to be market trend. As for 7-er, really hard to say. We will see how it will be doing in next months.

        • bob

          Both the E89 & SLK have folding hardtops…affording them added year-round appeal.

          Nontheless, what are the prime ‘roadster’ selling months for the US market?

        • kcsnyud

          The XJ is out. So it’ll be stiff…

    • bob

      Other than just regurgitating the sales figures, what can we say about how BMW is managing its sales in the US market??? :-)

  • Babken

    The 7 Series lost heavily to the S-Class. So the S-Class retook its number 1 position on which it always used to be. As for the 5 Series it’s fine.

    • plaxico

      Ur right Babken,nothing can touch the almighty S class aka mothership of all cars and spaceships

      • Babken

        Nothing but the more almighty 7 Series, kid. As soon as the S-Class sees the 7 Series, it starts to tremble with fear.

    • wazon8

      It didn’t. BMW still sold 1500 units of 7-er more than MB sold units of S-classes this year. One weak month need not to be rule.

      • plaxico

        child please…

        • wazon8

          Do you call me “child”? Interesting. From where did you get an idea to compare S-class with spaceship? Not from reality, since spaceships – contrary to S-class – are neither luxury, nor spacious. But one can find such things as luxury spaceships in cartoons. That’s tell something about your way of thinking.

          • Babken

            In the USA the 7 Series lost its leadership to the S-Class by about 1000 units. And the same seems to have happened in the world as well, because Daimler says in their 3rd quarter statement that the S-Class once again rules its segment worldwide. So the 7 Series has been brought down to its knees by the S-Class. Among Mercedes-Benz line-up I respect only the S-Class. It’s great. Though I’d take the 7er any day, anywhere.

  • Efoza

    The 5 GT appeal is helping the sales figures

    • plaxico

      Ekreme buddy ,is that you ?

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