Interone ad agency wins 2012 BMW 3 Series marketing campaign

News | October 31st, 2010 by 6
f30-1_875

Last week, after five years of partnership, GSD&M marketing agency and BMW have part ways. The end of the collaboration is set for December 31 …

Last week, after five years of partnership, GSD&M marketing agency and BMW have part ways. The end of the collaboration is set for December 31 when the nearly $140 million contract expires. At the time, we reported that At that moment, there were no news on what agency will handle BMW’s marketing moving forward.

BMW currently works with agencies at an array of holding companies, including WPP’s Grey; Dotglu, an arm of MDC Partners’ Kirshenbaum Bond Senecal & Partners; and Interpublic Group of Cos.’ Universal McCann, which handles media duties.

Just a week later, BMW announces Interone as the marketing agency that will handle BMW’s most precious cars: the 3 Series. The contract begins with the launch of the new F30 3 Series.

The sedan will come to market in 2012 and is managed by the BBDO subsidiary and advertised internationally across different channels. The campaign includes TV commercials, online advertising and print ads.

Interone ad agency wins 2012 BMW 3 Series marketing campaignMore forest, CEO and CCO of Interone said that this is one of the most exciting tasks for the agency.

The pitch for the BMW 3 Series is not a first, the BBDO subsidiary also handles BMW Motorsport and BMW Online.

[Rendering Jon Sibal for LeftLaneNews]

  • Woo Hoo

    Something new, can’t wait to see the program.

  • FreudeKing

    Let’s hope they concentrate more on the core values of the brand and the 3 Series spirit and not just advertise efficient dynamics and the joy thing. I want to see the design, style, interior class and sporty handling, which is why customers would buy the 3 Series.

    If customers wanted joy, they could have taken the money and went on a holiday!

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  • Galvez Lf

    Instead
    of investing so much money in advertisement, they should focus on Quality. I
    bought a BMW 3 series 4 months ago and it has been in 3 times in the agency.
    First because it had a door in another color and now it has an electrical
    problem. Really the quality is TERRIBLE.

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