BMW Unscripted. Sabine Schmitz – “The Queen of the Ring”

Videos | October 30th, 2010 by 7

Nearly ten years ago, BMW films made history in the automotive world by moving away from “classic advertising” to a more engaging medium: videos. A …

Nearly ten years ago, BMW films made history in the automotive world by moving away from “classic advertising” to a more engaging medium: videos.

A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the “Driver”, and highlighted the performance aspects of various BMW automobiles.

In a new initiative to engage the BMW fans and owners, the Munich-based automaker kicks-off a new project: BMW Unscripted. The short films is a series about people, talking about their life, passion and joy with the brand BMW. First episode featured a BMW owner named Murray of Costa Mesa, California, who is a proud owner of a 2800 CS with over 400,000 miles.

But today, the most awaited episode is live and it features Sabine Schmitz. For few of those that might not know, Sabine Schmitz is a German former professional motor racing driver for BMW, now known for driving the BMW “Ring taxi” around the Nürburgring race track as well as being a television personality.

People call her: “The Queen of the Ring”

7 responses to “BMW Unscripted. Sabine Schmitz – “The Queen of the Ring””

  1. Hari G says:

    Awsome profile of The Queen of the ‘Ring. Does anybody know how much she charges to get a ride around the ‘Ring?

  2. Andrew says:

    I think it’s arranged through BMW and few hundred bucks.

    That said, they couldn’t have picked a face better associated with their performance lines. great video!

  3. X5SoB says:

    Great video! I think I’m in love. Just kidding, but she is very attractive, and not just for her physical beauty. And, the M5 ring taxi is awesome, what a great job! Kudos, BMW.

  4. steven says:

    € 195,- for one round

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