BMW Unscripted. Sabine Schmitz – “The Queen of the Ring”

Videos | October 30th, 2010 by 7
sabine-schmitz

Nearly ten years ago, BMW films made history in the automotive world by moving away from “classic advertising” to a more engaging medium: videos. A …

Nearly ten years ago, BMW films made history in the automotive world by moving away from “classic advertising” to a more engaging medium: videos.

A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the “Driver”, and highlighted the performance aspects of various BMW automobiles.

In a new initiative to engage the BMW fans and owners, the Munich-based automaker kicks-off a new project: BMW Unscripted. The short films is a series about people, talking about their life, passion and joy with the brand BMW. First episode featured a BMW owner named Murray of Costa Mesa, California, who is a proud owner of a 2800 CS with over 400,000 miles.

BMW Unscripted. Sabine Schmitz   The Queen of the RingBut today, the most awaited episode is live and it features Sabine Schmitz. For few of those that might not know, Sabine Schmitz is a German former professional motor racing driver for BMW, now known for driving the BMW “Ring taxi” around the Nürburgring race track as well as being a television personality.

People call her: “The Queen of the Ring”

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