Design Award of Germany goes to BMW 5 Series Sedan

5-series | October 26th, 2010 by 25
bmw 5 series award 750x500

Press Release: The new BMW 5 Series Sedan has won Silver in the 2011 Design Award of the Federal Republic of Germany, presented annually by …

Press Release: The new BMW 5 Series Sedan has won Silver in the 2011 Design Award of the Federal Republic of Germany, presented annually by the German Design Council. The country’s most prestigious prize for product design is one of several honours already bestowed by the Design Council in recognition of the excellence of BMW Group Design. The Design Award of the Federal Republic of Germany is sponsored by the Federal Ministry of Economics and Technology and will be presented at a public ceremony in Frankfurt on 11 February 2011. The presentation forms part of the opening event of Ambiente, the world’s biggest trade fair for consumer goods.

Since its launch in 1969, the Design Award of the Federal Republic of Germany has been conferred each year on outstanding international achievements in the categories of product and communication design, as well as on a personality from the world of design and on up-and-coming young talent. The winners are chosen by an independent jury consisting of ten representatives from industry, academia, design and the media, who are appointed by the Federal Ministry of Economics and Technology.

bmw 5 series award 655x435The selection criteria for the design award are rigorous: all entries must already have received a national or international award and must embody trends and developments with a defining impact on future design. A further entry criterion is the nomination by the Trade and Industry Ministries and Senators of the federal states or by the Federal Ministry of Economics and Technology.

The design of the new BMW 5 Series Sedan deftly translates the vehicle’s attributes into an authentic formal language. Sheer presence and stylish elegance lend expression to the Sedan’s premium quality and outstanding ride comfort. Its sporty driving characteristics are reflected in the dynamic lines of its bodywork and the overall impression is that of a thoroughly athletic automobile. The superior aesthetics of the new BMW 5 Series Sedan are also conveyed by its perfectly balanced proportions and meticulously executed details.

The unique quality of BMW Group Design has already been recognised several times over by the Design Award of the Federal Republic of Germany. In 2010 this “prize of prizes” went to the Kinetic Sculpture of the BMW Museum (Gold), in 2009 it was awarded to the BMW HP2 Sport motorcycle (Silver), in 2008 to the BMW G650 Xcountry motorcycle (Gold), and in 2007 to the BMW Cruise Bike (Silver). For the new BMW 5 Series Sedan this is not the first award of the year: in 2010 its exceptional design already resoundingly persuaded the jury of the internationally renowned red dot awards.

[Source: BMW ]

25 responses to “Design Award of Germany goes to BMW 5 Series Sedan”

  1. Wooo hoo. says:

    THIS is where it’s at, not those crappy ‘I couldn’t afford a real BMW and bought this compact wannabe”

    Th9is thing exudes status arefinement and pedigree. Not that “cheap enough for you’ vibe that the 1er and future 2er is peddaling.

  2. Congratulations to BMW!!!
    BLEBLOG.COM pelase delete these shitty infiniti or other japan cars ads from this site! It’s an insult to BMW!

  3. M5afficio says:

    Not surprising.. I don’t remember the E60 winning any awards for design. Engine yes.. design not so much.. i wonder why?

    • FreudeKing says:

      I still think this new 5’s design is poor – elegant, yes, but the front is sleepy! I wouldn’t use the words sleek and sharp to describe it.

  4. viper says:

    obviously a setup because this car is a step backwards design , it SUCKS

    • Stu Izdaman says:

      Whatever! Back to the topic, this is the 2nd most beautiful 5 ever. I deserves the award

    • Babken says:

      Obviously your long tongue needs to be cut off.

    • Frederik says:

      It does not suck.

      I do agree that they were extremely careful this time, but it doesn’t suck.

      If you want a car that sucks: have a good look at the Citroën C6

    • Shincai says:

      You know who sucks viper?
      YOU SUCK!
      Hope you’ll get hit by a 5 Series one day and die slow with pain.
      Then you’ll realise how good they really are.
      And the 5 Series driver will enjoy the full safety of the car while he laughs at you dying.

      • FreudeKing says:

        if you get hit by the 5 Series, you’ll be jumping around like nothing happened to you becasue the pedestrian safety is so good! But did any of you see the bonnet edge having poor rating? This plastic extention of the bumper to the (previously) bonnet area is cheap looking and the bonnet there that pops up actually causes harm to the pedestrians. Furthermore, if you knock on the BMW logo at the front, you get this cheap thin plastic sound, which is unattractive.

        By the way, the reason why the 5 Series looks sleepy from the front is because the white (eyelid) protrudes too far, it is far too thick. A thin trim would make the car look very sleek and sharp. Now it looks like overgrown toenails, like the ugly X1.

  5. Giom says:

    The Five does deserve it. It’s really a beuatifull emotional design that captures the imagination.

  6. Rob says:

    If it’s the 2nd best looking, what’s the first? e39 right?

  7. RayS says:

    I would agree to this one. BMW made some strides in their designs. CS is my favorite but they didn’t build it. They should have built it and mate it with an M engine. to compete with Panamera. Now I am a Panamera fan.

  8. carluv says:

    agree… exclusive design of bmw with new nuance…

  9. Paul says:

    shame it doesnt drive as well as it looks…

    • FreudeKing says:

      The driving is another problem. Now BMW wants you to pay more to get a BMW to drive like what a BMW used to drive.

  10. Efoza says:

    It has followed thw award given to 5GT last year.

  11. Grundy says:

    Behind the e39 I second whoever said this is the 2nd best looking 5er ever to be built.
    It is sharp and poised, and holds a very notable presence without being too posh or gaudy like some.

  12. […] premium business car segment. Last year alone, more than 347,000 customers worldwide opted for a BMW 5 Series Sedan, a BMW 5 Series Touring or a BMW 5 Series Gran […]

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