U.S. Diesel Numbers: Q3 Sales Accelerate to 38%

Interesting | October 22nd, 2010 by 4
2010-9-month-diesel-salesv23

The Diesel Driver offers some insight in the diesel sales generated in the U.S. for the third quarter of the year. The data analyzed comes …

The Diesel Driver offers some insight in the diesel sales generated in the U.S. for the third quarter of the year. The data analyzed comes from the four major players in the U.S. diesel market: Audi, BMW, Mercedes-Benz, and Volkswagen.

The analysis focuses on a period of nine months and is showing some interesting numbers. Here is an excerpt from the research:

“The data cover the first nine months of 2010 and show that diesel sales have not only continued to increase but, in the case of two auto makers, they have reached a point where more buyer chose a diesel than a petrol-powered equivalent model.

In Q3, the increase in diesel popularity was most evident at BMW, where 73% of new car buyers chose a diesel variant over the equivalent petrol model. Indeed, the ratio of BMW X5 buyers who chose a diesel was 9 to 1.

Updated chat:

U.S. Diesel Numbers: Q3 Sales Accelerate to 38%

At Audi, 53% of buyers chose a diesel in Q3 over the petrol equivalent. For the first six months, only 45% went diesel.

The percentage of buyers choosing a diesel over petrol at Volkswagen increased from 36% to 41% and the Touareg joined the Jetta Sportwagen as a diesel model of preference with Q3 buyers choosing the Touareg TDI by a ratio of 3 to 1.

For the first six months, only two diesel models consistently outsold their petrol variants, namely the Audi A3 TDI and the Volkswagen Jetta Sportwagen TDI. With 6695 units sold (compared to 6314 for petrol), the BMW X5 xDrive35d has joined that exclusive club. Meanwhile, the BMW 335d and the Volkswagen Touareg are next in line for membership.

BMW dethroned Audi in the percentage of buyers choosing a diesel over the petrol variant for Q3 with 73%, although Audi continued to lead by one percentage point in nine-month sales figures with 52% versus 51%.”

Full analysis at The Diesel Driver

  • dt

    Aren’t the BMW deceiving? The X5 30i has been out of production since spring 2010, replaced by the 35i. The chart only indicates the run-out of the 30i. The proportion of diesel to petrol is then not accurate. From what I have heard elsewhere, the diesel is running about 25-30% of X5 sales.

  • bob

    Good article. Thanks.

    Yet, when working with percentages, care must be exercised in order to identify any potential skewness. While, in BMW’s case, the diesel stats do appear to be good enough for the diesel zealots to start touching themselves. However, we should extend the analysis to beneath the surface.

    Specifically, how BMW AG’s overall global profitiablity strategy affects product offerings in the US market. NA’s diesel figures may appear better than they really are, only because certain gas-powered BMWs have bee diverted away from the US market…to other regional markets, where they can be sold more profitiably. This development started in ’08, when 44K units (all gas), were diverted from NA’s market. It appears that that situation hasn’t completely wound down yet.

  • Pingback: US Diesel sales YTD; X5 Petrol:Diesel 3:1 - Xoutpost.com

  • nosnoop

    This Chart was Wrong.
    The Diesel Driver has since made the correction and revised the chart.
    The updated chart is available here:
    http://www.thedieseldriver.com/2010/10/diesel-economics-201/2/

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