The Diesel Driver offers some insight in the diesel sales generated in the U.S. for the third quarter of the year. The data analyzed comes from the four major players in the U.S. diesel market: Audi, BMW, Mercedes-Benz, and Volkswagen.
The analysis focuses on a period of nine months and is showing some interesting numbers. Here is an excerpt from the research:
“The data cover the first nine months of 2010 and show that diesel sales have not only continued to increase but, in the case of two auto makers, they have reached a point where more buyer chose a diesel than a petrol-powered equivalent model.
In Q3, the increase in diesel popularity was most evident at BMW, where 73% of new car buyers chose a diesel variant over the equivalent petrol model. Indeed, the ratio of BMW X5 buyers who chose a diesel was 9 to 1.
At Audi, 53% of buyers chose a diesel in Q3 over the petrol equivalent. For the first six months, only 45% went diesel.
The percentage of buyers choosing a diesel over petrol at Volkswagen increased from 36% to 41% and the Touareg joined the Jetta Sportwagen as a diesel model of preference with Q3 buyers choosing the Touareg TDI by a ratio of 3 to 1.
For the first six months, only two diesel models consistently outsold their petrol variants, namely the Audi A3 TDI and the Volkswagen Jetta Sportwagen TDI. With 6695 units sold (compared to 6314 for petrol), the BMW X5 xDrive35d has joined that exclusive club. Meanwhile, the BMW 335d and the Volkswagen Touareg are next in line for membership.
BMW dethroned Audi in the percentage of buyers choosing a diesel over the petrol variant for Q3 with 73%, although Audi continued to lead by one percentage point in nine-month sales figures with 52% versus 51%.”
Full analysis at The Diesel Driver